# BDB

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## Pages

- [Exhibitions and events](https://bdb.global/services/exhibitions-and-events/): From stand design to post-event engagement, BDB’s event marketing services help you create memorable experiences and meaningful connections.
- [Media planning and buying](https://bdb.global/services/media-planning-and-buying/): Maximise visibility, drive engagement and generate quality leads with BDB’s data-driven media strategies across trade media, paid social, PPC and more.
- [PR and media relations](https://bdb.global/services/pr-and-media-relations/): From sector-specific media coverage to meaningful thought leadership, maximise your brand's impact with B2B PR and media services from BDB.
- [Content strategy and copywriting](https://bdb.global/services/content-strategy-and-copywriting/): With BDB, you get value-driven B2B content marketing strategies designed to capture attention, build trust and nurture meaningful relationships.
- [Creative and design](https://bdb.global/services/creative-and-design/): From dynamic visuals to globally adaptable campaigns, BDB specialises in transforming brand vision and values into compelling creative solutions.
- [Research and strategy](https://bdb.global/services/research-and-strategy/): Enhance your brand’s growth and gain a competitive edge with BDB's tailored B2B marketing strategy services.
- [Pharmaceuticals](https://bdb.global/sectors/pharmaceutical/): BDB is a full-service B2B marketing agency delivering tailored strategies for pharmaceutical brands specialising in APIs, excipients, biologics and CDMOs.
- [Personal care ingredients](https://bdb.global/sectors/personal-care-ingredients/): As an integrated B2B marketing agency, BDB delivers bespoke communication strategies for personal care brands in skin & hair care, cosmetics and fragrances.
- [Advanced materials](https://bdb.global/sectors/advanced-materials/): As experts in advanced materials marketing, BDB helps brands in composites, coatings, polymers and more discover commercial success.
- [Digital and technology](https://bdb.global/services/digital-and-technology/): Boost your B2B brand’s online presence and drive meaningful business outcomes with strategic omnichannel digital marketing campaigns.
- [Services](https://bdb.global/services/): Maximise your ROI with BDB's integrated marketing services. From lead generation to customer retention, we deliver strategic campaigns designed to achieve more.
- [Food & nutrition ingredients](https://bdb.global/sectors/food-nutrition/): With decades of expertise, we help food, nutraceutical and animal health brands stand out and achieve impactful results. Savour commercial success with BDB.
- [Sectors](https://bdb.global/sectors/): Unlock your brand's potential with tailored, targeted and transformative marketing campaigns across food, pharma, personal care and advanced materials.
- [Home](https://bdb.global/): Achieve more with globally reaching, fully integrated, technically minded, truly consultative B2B marketing communications agency.

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## Posts

- [From functional to future-ready: Five shifts B2B ingredient marketers need to watch ](https://bdb.global/insights-hub/five-trends-shaping-b2b-functional-food-ingredient-marketing/): Explore what’s next in functional food trends — and how B2B marketers can turn consumer-led shifts into commercial advantage.
- [What is AI discoverability and how does it impact B2B search?](https://bdb.global/insights-hub/what-is-ai-discoverability-and-how-does-it-impact-b2b-search/): In this B2B Pulse video, Lydia Ruston explores what AI discoverability means, how it’s changing search behaviour and what B2B marketers can do to improve visibility across AI-powered tools like ChatGPT and Google Overviews.
- [Beyond the bench: standing out in pharma CDMO marketing](https://bdb.global/insights-hub/standing-out-in-pharma-cdmo-marketing/): Explore peer insights to sharpen your pharma CDMO marketing — from brand differentiation to creativity and channel strategy.
- [Back to basics: Building a more strategic approach to B2B organic content on LinkedIn ](https://bdb.global/insights-hub/smarter-b2b-organic-content-on-linkedin/): Make your B2B organic content work harder with this back-to-basics guide to sharper posts, stronger structure and more strategic LinkedIn thinking.
- [From lifespan to healthspan: what today’s longevity movement means for B2B F&N marketing](https://bdb.global/insights-hub/from-lifespan-to-healthspan-what-todays-longevity-movement-means-for-b2b-fn-marketing/): Explore how the focus on healthspan is reshaping B2B F&N marketing, from women's health to personalisation and science-backed storytelling.
- [Industry Voices: Why brand and experience are back on the B2B F&N agenda](https://bdb.global/insights-hub/why-brand-buildinand-experience-are-back-on-the-b2b-fn-agenda/): From brand building to event strategy — Louise Mather (Vitafoods Europe) reflects on key B2B marketing trends in Food & Nutrition in this Industry Voices interview with BDB.
- [Practical approaches to balancing brand health with commercial targets ](https://bdb.global/insights-hub/balancing-brand-health-with-commercial-targets/): Discover practical approaches to balance long-term brand building with immediate sales demands, based on insights from our 2025 B2B Food & Nutrition Marketing Benchmark.
- [From commodity to category leader: why brand health matters in B2B food and nutrition marketing ](https://bdb.global/insights-hub/why-brand-health-matters-in-b2b-food-and-nutrition-marketing/): Discover why B2B Food & Nutrition marketers are prioritising brand health over short-term tactics and how brand strength delivers tangible business advantages.
- [Value on investment](https://bdb.global/insights-hub/value-on-investment/): Learn how Value on Investment (VOI) metrics can help B2B Food & Nutrition marketers balance short-term sales demands with long-term brand building.
- [Colour, creativity and connection: what made brands shine at the European Coatings Show](https://bdb.global/insights-hub/insights-from-european-coatings-show-2025/): Discover key insights from European Coatings Show 2025, where brand differentiation and creative engagement strategies overshadowed technical innovation in the specialty materials sector.
- [Power of the human touch: 5 strategies to future-proof your content in the age of AI](https://bdb.global/insights-hub/5-strategies-to-future-proof-your-b2b-content-in-the-age-of-ai/): Why the rise of AI means bringing more humanity to B2B marketing, not less. Five practical strategies from industry leaders to future-proof your B2B content strategy.
- [Lived experience vs. lip service: Mastering authentic employer branding for your business](https://bdb.global/insights-hub/mastering-authentic-employer-branding/): Discover how to create workplaces where people thrive in our latest issue of the knowledge, which explores authentic employer branding for B2B companies.
- [Green meets growth: SupplySide West 2024 showcases the marketing edge of conservation-driven innovation](https://bdb.global/insights-hub/spotlight-on-sustainability-insights-from-supplyside-west-2024/): From clean labels to minimalist booths, SupplySide West 2024 highlighted sustainability's growing role in U.S. health and nutrition markets. Discover more.
- [Behind the scenes at CPHI 2024: 5 standout insights from BDB’s Scientific Copywriter](https://bdb.global/insights-hub/behind-the-scenes-at-cphi-2024-5-standout-insights-from-bdbs-scientific-copywriter/): That’s a wrap! CPHI 2024 has come to a close and what a show it has been. This year, I...
- [Hidden post test](https://bdb.global/insights-hub/hidden-post-test/): This should be hidden from the insights hub. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut dignissim vel metus...
- [BDB for the WIN: Partnering to power the potential of Women in Nutraceuticals](https://bdb.global/insights-hub/bdb-for-the-win-partnering-to-power-the-potential-of-women-in-nutraceuticals/): Discover how we’re supporting Women in Nutraceuticals (WIN) to promote gender diversity and empower women in the global nutraceutical industry.
- [An update on the Cookieless future](https://bdb.global/insights-hub/an-update-on-the-cookieless-future/): Transcript “Hi, my name is Oliver Brewood, Executive Director at BDB, and in this video, I’m going to talk about...
- [AI in food innovation: Strategic insights for B2B marketers](https://bdb.global/insights-hub/ai-in-food-innovation-strategic-insights-for-b2b-marketers/): The food and nutrition industry is experiencing a seismic shift, largely due to advancements in artificial intelligence (AI). At the...
- [B2B marketing trends: 4 insights to elevate your Food & Nutrition communication strategies](https://bdb.global/insights-hub/food-and-nutrition-b2b-marketing-trends/): In the fast-paced Food and Nutrition (F&N) industry, B2B brands need to keep up with consumers ever-evolving trends while driving...
- [Driving B2B marketing effectiveness: Strategic insights from DMWF 2024](https://bdb.global/insights-hub/driving-b2b-marketing-effectiveness-strategic-insights-from-dmwf-2024/): The Digital Marketing World Forum (DMWF) Global 2024, held in London on June 24-25, once again proved to be the...
- [Food and nutrition brand strategy in an age of mergers: Why mindset is everything](https://bdb.global/insights-hub/b2b-food-and-nutrition-branding/): The food industry has experienced a surge of Mergers and Acquisitions (M&A) over the last two years, reshaping competition while...
- [Serve a demographic, fill a whitespace: Vitafoods Europe 2024 demonstrated women’s health is the new vanguard of opportunity](https://bdb.global/insights-hub/serve-a-demographic-fill-a-whitespace-vitafoods-europe-2024-demonstrated-womens-health-is-the-new-vanguard-of-opportunity/): Across the show floor and in session halls, the need to better serve women at every life stage was the...
- [A baseline, not a trend: A new role for sustainability emerges at Vitafoods Europe 2024](https://bdb.global/insights-hub/vitafoods-europe-2024-sustainability-trends/): As in previous years, Vitafoods Europe 2024 was a testament to the dynamism of the nutraceutical industry. This year’s maze...
- [The B2B Marketing Benchmark 2024 - Food & Nutrition](https://bdb.global/insights-hub/b2b-marketing-benchmark-food-and-nutrition/): How are Food & Nutrition B2B enterprises spending their marketing funds? What are their necessities, nice-to-haves and luxuries? And what...
- [Day 1 of Vitafoods Europe 2024 revealed how B2B innovation and B2C consumer education will shape nutraceuticals](https://bdb.global/insights-hub/vitafoods-europe-2024-day-1-b2b-innovation-shapes-trends/): Vitafoods Europe 2024 once again solidified its position as the premier gathering for nutraceutical experts, showcasing the industry’s rapid response...
- [InCosmetics Global 2024 through the BDB lens: Key Insights for B2B Marketers](https://bdb.global/insights-hub/incosmetics-global-2024-key-insights-for-b2b-marketers/): InCosmetics Global – the beating pulse of the beauty and personal care industry, is widely recognised as the main global...
- [Trade media: Top tips for successful food & nutrition ingredients PR](https://bdb.global/insights-hub/tips-for-successful-food-and-nutrition-ingredients-pr/): The B2B food and nutrition trade media has the potential to aid brands to stand out by helping them foster...
- [Navigating the cookieless web](https://bdb.global/insights-hub/navigating-the-cookieless-web/): Over the last 20 years we’ve seen the digital landscape evolve significantly to meet the challenges of new privacy and...
- [Tech, trust, and turmoil: What’s top of mind for pharma marketeers in 2024?](https://bdb.global/insights-hub/essential-tips-for-pharma-marketers/): ‘Optimistic uncertainty’; this was the sentiment underlying the presentations and panel discussions at this year’s PRWeek PharmaComms Conference. In a...
- [JEC World 2024 round-up: Stepping into a universe of endless opportunities](https://bdb.global/insights-hub/jec-world-2024-round-up/): JEC World – the epicentre of innovation and ingenuity in the B2B composites world. From automotive breakthroughs to aerospace marvels,...
- [Transforming your exhibition stand into a brand powerhouse](https://bdb.global/insights-hub/incorporating-your-b2b-brand-into-a-exhibition-stand/): Exhibiting at a tradeshow is a great way to establish a strong marketplace presence. As well as helping to build...
- [Leveraging AI & technology for B2B marketing success: Insights from Martechopia 2024](https://bdb.global/insights-hub/martechopia-2024-insights/): It’s no secret that artificial intelligence (AI) has taken the spotlight in the marketing and tech world, especially following its...
- [The Power of Collaboration: Converting Leads with Better Marketing and Sales alignment in B2B  ](https://bdb.global/insights-hub/converting-leads-with-better-marketing-and-sales-alignment-in-b2b/): In today’s rapidly evolving B2B marketing landscape, the alignment of marketing and sales teams has emerged as a critical factor...
- [Pitch perfect: 3 ways PR adds extra value to your integrated B2B campaign](https://bdb.global/insights-hub/pitch-perfect-3-ways-pr-adds-extra-value-to-your-integrated-b2b-campaign/): Have you heard of the ‘rule of 7’? It’s a principle which states that customers need to be exposed to...
- [Lights, camera, action: how video content will boost your B2B marketing game in 2024](https://bdb.global/insights-hub/lights-camera-action-how-video-content-will-boost-your-b2b-marketing-game-in-2024/): Video has always been a sure-fire to grab our attention as consumers, and in 2024, it’s becoming even more of...
- [Leveraging hybrid events to boost B2B marketing success](https://bdb.global/insights-hub/leveraging-hybrid-events-to-boost-b2b-marketing-success/): Multiple trend reports highlight that B2B sales will become increasingly hybrid combining online and offline interactions to meet changing customer...
- [What AI means for creativity](https://bdb.global/insights-hub/what-ai-means-for-creativity/): Change isn’t made alone In a world where creative boundaries are constantly being torn down, it’s our responsibility to embrace...
- [Unpacking fie 2023: our 4 highlights as an exhibitor](https://bdb.global/insights-hub/unpacking-fie-2023-our-4-highlights-as-an-exhibitor/): Thought about attending – or even exhibiting at – Food ingredients Europe (FiE) as a marketer in the food &...
- [2024 trends digest: 5 insights for success in the global food and beverage industry ](https://bdb.global/insights-hub/food-and-beverage-industry-trends-2024/): Want to make a meaningful impact in the food and beverage industry? Then you need to do more than adapt...
- [Thriving in the age of AI in B2B marketing: what are human marketers around the world doing?](https://bdb.global/insights-hub/thriving-in-the-age-of-ai-in-b2b-marketing/): In a world increasingly dominated by artificial intelligence (AI), our unique human influence becomes our greatest asset in B2B marketing....
- [Our Three-Step Approach to PR Campaign Reporting](https://bdb.global/insights-hub/our-three-step-approach-to-pr-campaign-reporting/): In today’s competitive business landscape, mastering the art of PR is paramount to craft a distinct presence and authoritative profile....
- [Leading the way: Delivering an impactful B2B lead gen campaign](https://bdb.global/insights-hub/leading-the-way-planning-and-delivering-an-impactful-b2b-lead-generation-campaign/): Learn how to plan and execute the ultimate B2B lead generation campaign and attract truly engaged and relevant leads with our guide
- [3 TRUTHS BEHIND MORE INFORMED, QUICKER DECISION-MAKING IN B2B MARKETING  ](https://bdb.global/insights-hub/3-truths-behind-more-informed-quicker-decision-making-in-b2b-marketing/): If you’re a marketer in the B2B world, you’ve likely faced an increased incidence of market disruptions, heightened competition and...
- [BDB at IFT: Our 4 essential takeaways from the show floor](https://bdb.global/insights-hub/4-lessons-from-our-trip-to-ift-2023/): By Dr. Catherine Butcher, Executive Director – Integrated Services B2B trade events with an overt focus on scientific discovery and...
- [BDB’s top trend takeaways from Vitafoods 2023](https://bdb.global/insights-hub/bdbs-top-trend-takeaways-from-vitafoods-2023/): Vitafoods Europe 2023 is over for another year – and what a show it was! The world’s leading nutraceutical trade...
- [Impeccable sustainability marketing, our take on three successful campaigns](https://bdb.global/insights-hub/sustainability-marketing-campaigns/): As sustainability moves up the agenda for many B2B organisations, more businesses are leveraging media platforms to promote social and...
- [Personal care and the planet: what can b2b brands do to do better ](https://bdb.global/insights-hub/personal-care-and-the-planet-what-can-b2b-brands-do-to-do-better/): It’s no secret that consumers have greater expectations for the environmental and ethical credentials of their purchases. In fact, over...
- [CREATOR, CURATOR OR CHAMPION OF IDEAS: WHAT MAKES A THOUGHT LEADER?](https://bdb.global/insights-hub/creator-curator-or-champion-of-ideas-what-makes-a-thought-leader/): Thought leaders. B2B marketers are obsessed with them. Some business leaders want to be them. Customers want to know them....
- [Adapting B2B thought leadership to the evolving digital landscape](https://bdb.global/insights-hub/adapting-b2b-thought-leadership-to-the-evolving-digital-landscape/): Is Artificial Intelligence (AI) the next type of thought leader? If it speaks intelligently, writes intelligently, and looks like an...
- [Awareness to action: Examining the role of thought leadership in the B2B buyer journey](https://bdb.global/insights-hub/the-role-of-thought-leadership-in-the-b2b-buyer-journey/): As we head into 2023 facing yet more economic uncertainty, the brands who are delivering value and demonstrating impact are...
- [Is thought leadership content and PR a winning combination?](https://bdb.global/insights-hub/is-thought-leadership-content-and-pr-a-winning-combination/): Imagine if you could share your industry expertise and subject know-how in an authentic and genuine way that truly creates...
- [3D video technologies: defining a new era in B2B marketing](https://bdb.global/insights-hub/3d-video-technologies-defining-a-new-era-in-b2b-marketing/): The B2B marketing landscape is saturated with content revolving around complex concepts and products involving a significant degree of technical...
- [Can 3D video transform customer engagement strategies?](https://bdb.global/insights-hub/can-3d-video-transform-customer-engagement-strategies/): As a form of content that is constantly evolving, video marketing is rapidly becoming a key element in B2B strategies...
- [How to prepare for Google Analytics 4 (and why you need to think about it now) ](https://bdb.global/insights-hub/are-you-ready-for-google-analytics-4/): Google Analytics 4 (GA4) will be here sooner than you think and if you haven’t already, it’s important that you...
- [B2B !MPACT: Taking B2B creative visualisation to the next level](https://bdb.global/insights-hub/b2b-impact-taking-b2b-creative-visualisation-to-the-next-level/): There’s so much more that can be done to make complex – yet ultimately relatable – topics, products and processes...
- [Careers at BDB: Sara Houghton](https://bdb.global/insights-hub/careers-at-bdb-sara-houghton/): How can a degree in languages support you in kickstarting a career in marketing, communications and PR? Hear from Sara, one...
- [Careers at BDB: Rebecca Spence](https://bdb.global/insights-hub/careers-at-bdb-rebecca-spence/): What does it mean to be part of the Client Services team at a busy B2B marketing and communciations agency?...
- [Careers at BDB: Oliver Brewood](https://bdb.global/insights-hub/careers-at-bdb-oliver-brewood/): As part of our #CareersatBDB series, we wanted to introduce you to Oli, our Executive Director of Operations at BDB....
- [Do B2B brands need to be on TikTok? 5 things to think about](https://bdb.global/insights-hub/do-b2b-brands-need-to-be-on-tiktok/): First things first: What is TikTok? TikTok is a social media platform for short-form video content, somewhat reminiscent of the...
- [B2B !MPACT: B2B Marketing in a Recession](https://bdb.global/insights-hub/b2b-impact-b2b-marketing-in-a-recession/): What does the looming recession mean for B2B marketers? Changes within the economy at large haven’t stopped and with talks...
- [Careers at BDB: Nicola Aldren](https://bdb.global/insights-hub/careers-at-bdb-nicola-aldren/): As part of our #CareersatBDB series, we wanted to introduce you to Nic, one of our Senior Account Directors at...
- [How to kickstart your career at a marketing and communications agency](https://bdb.global/insights-hub/how-to-kickstart-your-career-at-a-marketing-and-communications-agency/): The early autumn period usually beckons an influx of thoughts, worry and anxiety for many school leavers and soon-to-be university...
- [B2B !MPACT: Does TikTok have a place in B2B marketing?](https://bdb.global/insights-hub/b2b-mpact-does-tiktok-have-a-place-in-b2b-marketing/): With 1 billion active monthly users worldwide and a top spot on the Google and Apple app stores since 2021,...
- [Co-creating impactful business strategies: Why more heads are better than one](https://bdb.global/insights-hub/co-creating-impactful-business-strategies/): Whatever our clients are looking to achieve – whether that’s growing their market share, launching a new product or expanding...
- [The Great Re-engagement: how to put people back at the heart of your business](https://bdb.global/insights-hub/the-great-re-engagement-how-to-put-people-back-at-the-heart-of-your-business/): The struggle to attract and retain talent has been keenly felt in the B2B marketplace over the last couple of...
- [A Beginner's Guide to Blockchain](https://bdb.global/insights-hub/what-is-blockchain-and-how-does-it-work-a-beginners-guide/): In the past few years, blockchain has become one of the most talked-about technologies in the world. But what is...
- [B2B !MPACT: Talent wars in the post-pandemic employment market](https://bdb.global/insights-hub/b2b-mpact-talent-wars-in-the-post-pandemic-employment-market/): This week on the B2B ! MPACT podcast, Matt and Oli discuss the Great Resignation, a recent phenomenon of employees...
- [8 Principles to drive B2B brand impact and business growth](https://bdb.global/insights-hub/8-principles-to-drive-b2b-brand-impact-and-business-growth/): While it is true that in their early years, businesses can do extremely well without brand-building, eventually most businesses hit...
- [Pushing the boundaries with the latest digital trends](https://bdb.global/insights-hub/pushing-the-boundaries-with-the-latest-digital-trends/): The digital world never stays still for long; being online today means you have to continually prove your worth –...
- [Putting the user first: why UX matters in B2B](https://bdb.global/insights-hub/putting-the-user-first-why-ux-matters-in-b2b/): Every customer wants to be able to find what they’re looking for quickly and easily – and B2B buyers are...
- [Adapt and thrive: reclaiming the power to learn in a time of crisis](https://bdb.global/insights-hub/adapt-and-thrive-reclaiming-the-power-to-learn-in-a-time-of-crisis/): Overnight, marketers and brands alike across the globe were forced to change the way they work in response to the...
- [Is your marketing team agile enough?](https://bdb.global/insights-hub/is-your-marketing-team-agile-enough/): We can probably all agree that 2020 has so far been a monumental year. The B2B marketing world is no...
- [Staying top of mind with technology](https://bdb.global/insights-hub/staying-top-of-mind-with-technology/): The digital world has changed the way we as B2B marketers communicate with prospects and customers. We’ve adapted our practices...
- [Brand visibility in times of uncertainty](https://bdb.global/insights-hub/brand-visibility-in-times-of-uncertainty/): Maintaining a consistent brand equity has always been a priority for businesses, but never more so than now. For years,...
- [Royal seal of approval: BDB wins Queen’s Award for Enterprise](https://bdb.global/insights-hub/royal-seal-of-approval-bdb-wins-queens-award-for-enterprise/): BDB has received a 2020 Queen’s Award for Enterprise: International Trade – the most prestigious accolade for UK businesses. Awarded...
- [Adapting to survive and thrive](https://bdb.global/insights-hub/adapting-to-survive-and-thrive/): The pivot. A familiar term for many businesses as we navigate our way through the unprecedented waters of COVID-19. Changing...
- [Navigating the new normal](https://bdb.global/insights-hub/navigating-the-new-normal-2/): The world has changed. Regardless of your industry or geographical location, the COVID-19 pandemic has disrupted everyone in some way...
- [Out of ideas? Get those creative juices flowing](https://bdb.global/insights-hub/out-of-ideas-get-those-creative-juices-flowing/): “Leave it to the creatives” – something we have all heard and learned to respect in the world of marketing,...
- [Be prepared to fail, and fail again](https://bdb.global/insights-hub/be-prepared-to-fail-and-fail-again/): Ideas generation in the marketing minefield Failure is something we all want to avoid at all costs, both from a...
- [Is there such a thing as a bad idea?](https://bdb.global/insights-hub/is-there-such-a-thing-as-a-bad-idea/): Everyone’s heard of the phrase ‘there’s no such thing as a bad idea’. Tunnel vision, a fear of hurting feelings,...
- [Stacking the odds: what are the latest B2B Martech trends?](https://bdb.global/insights-hub/stacking-the-odds-what-are-the-latest-b2b-martech-trends/): Martech or ‘marketing technology’ is all about taking a strategic approach to marketing that positions technology as a core driver...
- [3 Martech myths debunked](https://bdb.global/insights-hub/3-martech-myths-debunked/): It’s difficult to ignore Martech in today’s technology-driven marketing landscape, but that hasn’t stopped many marketers from burying their heads...
- [Martech made simple: create the ultimate stack](https://bdb.global/insights-hub/martech-made-simple-create-the-ultimate-stack-2/): While often misunderstood as rather mysterious and complicated, Martech is in reality just a simple marriage of marketing and technology....
- [Future-proofing: five content platforms B2B is ready for in 2020](https://bdb.global/insights-hub/future-proofing-five-content-platforms-b2b-is-ready-for-in-2020/): New year, same old platforms. Sound familiar? It’s no secret that people digest content in different ways – so why...
- [A good influence? How to leverage B2B content with influencer marketing](https://bdb.global/insights-hub/a-good-influence-how-to-leverage-b2b-content-with-influencer-marketing/): In some B2B spaces, where old-school approaches linger, there are a lot of misconceptions around influencer marketing. The phrase conjures...
- [Social media best practice: 5 crucial content tips](https://bdb.global/insights-hub/social-media-best-practice-5-crucial-content-tips/): Getting it right on social media is more important than ever before. The instant nature of communication and response leaves...
- [Tooled up: martech for your content marketing kit](https://bdb.global/insights-hub/tooled-up-martech-for-your-content-marketing-kit/): With the abundance of customer data now available to marketers, it’s no surprise that there’s been an explosion of marketing...
- [No more smoke and mirrors: why data transparency benefits your customers – and you](https://bdb.global/insights-hub/no-more-smoke-and-mirrors-why-data-transparency-benefits-your-customers-and-you/): We’ve established that data is good news for your business, but it can bring its own set of challenges. With...
- [Data trends set to make an impact in 2020](https://bdb.global/insights-hub/data-trends-set-to-make-an-impact-in-2020/): Yes, it’s that time already – we’re nearly at the end of 2019 and ready to chat about trends for...
- [Could you be your own data scientist?](https://bdb.global/insights-hub/could-you-be-your-own-data-scientist/): What’s your way with numbers? We’re living in the era of data-driven marketing. Data fuels our daily marketing activities, powers...
- [Who’s your ideal buyer? Data has the answer](https://bdb.global/insights-hub/whos-your-ideal-buyer-data-has-the-answer/): In a world of information overload, it’s more important than ever to be clever with the abundance of data we...
- [Let analytics do the talking: a deep dive into data-driven marketing](https://bdb.global/insights-hub/data-driven-marketing/): What does data mean for your business? The exponential growth of data-driven marketing in the B2B space has been powered...
- [How does brand responsibility affect your business?](https://bdb.global/insights-hub/how-does-brand-responsibility-affect-your-business/): A consistent corporate social responsibility (CSR) strategy is at the heart of every successful business. As consumers, we trust brands...
- [A sceptical society: How can B2B brands gain the trust of their audience?](https://bdb.global/insights-hub/a-sceptical-society-how-can-b2b-brands-gain-the-trust-of-their-audience/): A survey published by Deloitte this year found that, out of more than 13,000 millennials across 42 countries, just 55%...
- [Is purpose the new brand currency?](https://bdb.global/insights-hub/is-purpose-the-new-brand-currency/): It’s no secret that creating a connection with customers can enhance the B2B buying experience; ultimately leading to engaged buyers and increased...
- [Why B2B brands must deliver on their promises](https://bdb.global/insights-hub/why-b2b-brands-must-deliver-on-their-promises/): It’s no longer acceptable for brands to communicate their values and intentions but never deliver. Modern buyers have wised up...
- [How can experiential marketing deliver real-world ROI?](https://bdb.global/insights-hub/how-can-experiential-marketing-deliver-real-world-roi/): According to new research, 67% of B2B marketers expect their experiential marketing budgets to increase before the end of 2020,...
- [Experiential Marketing Done Right: 3 Ideas to Inspire You](https://bdb.global/insights-hub/experiential-marketing-done-right-3-ideas-to-inspire-you/): Trade shows may be a tried-and-true B2B faithful, but trade show marketing has morphed into an entirely new creation. Welcome...
- [Showtime: how can you stand out from the crowd at trade shows?](https://bdb.global/insights-hub/showtime-how-can-you-stand-out-from-the-crowd-at-trade-shows/): When done right, trade shows can be a great source of leads, revenue and brand awareness for B2B businesses. It’s...
- [Creating experiential exhibitions for the modern world](https://bdb.global/insights-hub/creating-experiential-exhibitions-for-the-modern-world/): Exhibitions have been a long-standing fixture in the B2B world, but is there still a place for them in the...
- [Making conversation count](https://bdb.global/insights-hub/making-conversation-count/): Conversation makes the world go round, and when utilised within a marketing strategy helps drive sales without really ‘selling’. It...

---


## Work

- [Branding through insight for AB-BIOTICS](https://bdb.global/work/branding-through-insight/): As a leading probiotics company specialising in premium strains and therapeutic areas, AB-BIOTICS wanted to better convey its competitive differentiation.
- [Building on a compelling narrative to rocket SVZ into the stratosphere](https://bdb.global/work/building-on-a-compelling-narrative-to-rocket-svz-into-the-stratosphere/): We were challenged with developing a compelling narrative and brand story that positioned SVZ at the forefront of their industry.  
- [Account-based success with The Amano Café](https://bdb.global/work/account-based-success-with-the-amano-cafe/): Generate genuine interest in Amano’s new enzyme solution that prevents non-dairy drink curdling in hot beverages.
- [Take control with Intratone](https://bdb.global/work/take-control-with-intratone/): Developing brand strategy and a creative platform to support Intratone’s brand expansion into the UK market while retaining the essence of the French brands core values.
- [Color you can trust for Sensient](https://bdb.global/work/color-you-can-trust/): Sensient needed a brand proposition that would resonate across multiple markets and a diverse customer base, from brands and OEMs to distributors and manufacturers.
- [Heavy Metal branding for Wolfmet](https://bdb.global/work/heavy-metal/): Position Wolfmet as the experts in the manufacture and application of Tungsten alloy across multiple market sectors with a unified brand platform.

---


## The Knowledge

- [Employer Branding](https://bdb.global/the-knowledge/employer-branding/): What makes your business a great place to work? Is it the value placed on personal and professional development? Or...
- [Alignment](https://bdb.global/the-knowledge/alignment/): Imagine a world where marketing and sales teams work together seamlessly as one, joyfully reaping the rewards of a successful,...

---

#
# Detailed Content


## Pages


---


## Posts

> Explore what’s next in functional food trends — and how B2B marketers can turn consumer-led shifts into commercial advantage.

- Published: 2025-08-01
- Modified: 2025-07-23
- URL: https://bdb.global/insights-hub/five-trends-shaping-b2b-functional-food-ingredient-marketing/
- Categories: Insight
- Tags: Food and Nutrition
---

> In this B2B Pulse video, Lydia Ruston explores what AI discoverability means, how it’s changing search behaviour and what B2B marketers can do to improve visibility across AI-powered tools like ChatGPT and Google Overviews.

- Published: 2025-07-21
- Modified: 2025-07-21
- URL: https://bdb.global/insights-hub/what-is-ai-discoverability-and-how-does-it-impact-b2b-search/
- Categories: B2B Pulse
---

> Explore peer insights to sharpen your pharma CDMO marketing — from brand differentiation to creativity and channel strategy.

- Published: 2025-07-17
- Modified: 2025-07-18
- URL: https://bdb.global/insights-hub/standing-out-in-pharma-cdmo-marketing/
- Categories: Reports
---

> Make your B2B organic content work harder with this back-to-basics guide to sharper posts, stronger structure and more strategic LinkedIn thinking.

- Published: 2025-07-16
- Modified: 2025-07-16
- URL: https://bdb.global/insights-hub/smarter-b2b-organic-content-on-linkedin/
- Categories: Insight
---

> Explore how the focus on healthspan is reshaping B2B F&N marketing, from women's health to personalisation and science-backed storytelling.

- Published: 2025-07-15
- Modified: 2025-07-15
- URL: https://bdb.global/insights-hub/from-lifespan-to-healthspan-what-todays-longevity-movement-means-for-b2b-fn-marketing/
- Categories: Insight
- Tags: Food and Nutrition
---

> From brand building to event strategy — Louise Mather (Vitafoods Europe) reflects on key B2B marketing trends in Food & Nutrition in this Industry Voices interview with BDB.

- Published: 2025-06-30
- Modified: 2025-06-30
- URL: https://bdb.global/insights-hub/why-brand-buildinand-experience-are-back-on-the-b2b-fn-agenda/
- Categories: Insight
- Tags: Food and Nutrition
---

> Discover practical approaches to balance long-term brand building with immediate sales demands, based on insights from our 2025 B2B Food & Nutrition Marketing Benchmark.

- Published: 2025-06-11
- Modified: 2025-06-11
- URL: https://bdb.global/insights-hub/balancing-brand-health-with-commercial-targets/
- Categories: Insight
- Tags: Food and Nutrition
---

> Discover why B2B Food & Nutrition marketers are prioritising brand health over short-term tactics and how brand strength delivers tangible business advantages.

- Published: 2025-06-06
- Modified: 2025-06-11
- URL: https://bdb.global/insights-hub/why-brand-health-matters-in-b2b-food-and-nutrition-marketing/
- Categories: Insight
- Tags: Food and Nutrition
---

> Learn how Value on Investment (VOI) metrics can help B2B Food & Nutrition marketers balance short-term sales demands with long-term brand building.

- Published: 2025-04-24
- Modified: 2025-04-25
- URL: https://bdb.global/insights-hub/value-on-investment/
- Categories: Insight
- Tags: Food and Nutrition
---

> Discover key insights from European Coatings Show 2025, where brand differentiation and creative engagement strategies overshadowed technical innovation in the specialty materials sector.

- Published: 2025-04-15
- Modified: 2025-04-15
- URL: https://bdb.global/insights-hub/insights-from-european-coatings-show-2025/
- Categories: Insight
- Tags: Advanced materials
---

> Why the rise of AI means bringing more humanity to B2B marketing, not less. Five practical strategies from industry leaders to future-proof your B2B content strategy.

- Published: 2025-01-16
- Modified: 2025-01-16
- URL: https://bdb.global/insights-hub/5-strategies-to-future-proof-your-b2b-content-in-the-age-of-ai/
- Categories: Insight
---

> Discover how to create workplaces where people thrive in our latest issue of the knowledge, which explores authentic employer branding for B2B companies.

- Published: 2024-12-13
- Modified: 2025-03-24
- URL: https://bdb.global/insights-hub/mastering-authentic-employer-branding/
- Categories: Insight, the knowledge
---

> From clean labels to minimalist booths, SupplySide West 2024 highlighted sustainability's growing role in U.S. health and nutrition markets. Discover more.

- Published: 2024-11-22
- Modified: 2024-11-22
- URL: https://bdb.global/insights-hub/spotlight-on-sustainability-insights-from-supplyside-west-2024/
- Categories: News
---

- Published: 2024-10-25
- Modified: 2024-11-04
- URL: https://bdb.global/insights-hub/behind-the-scenes-at-cphi-2024-5-standout-insights-from-bdbs-scientific-copywriter/
- Categories: Insight
---

- Published: 2024-10-22
- Modified: 2024-11-25
- URL: https://bdb.global/insights-hub/hidden-post-test/
- Categories: Hidden
---

> Discover how we’re supporting Women in Nutraceuticals (WIN) to promote gender diversity and empower women in the global nutraceutical industry.

- Published: 2024-10-16
- Modified: 2024-10-21
- URL: https://bdb.global/insights-hub/bdb-for-the-win-partnering-to-power-the-potential-of-women-in-nutraceuticals/
- Categories: News
- Tags: Women in Nutraceuticals
---

- Published: 2024-09-09
- Modified: 2025-07-21
- URL: https://bdb.global/insights-hub/an-update-on-the-cookieless-future/
- Categories: B2B Pulse
- Tags: Digital and technology
---

- Published: 2024-08-27
- Modified: 2025-03-24
- URL: https://bdb.global/insights-hub/ai-in-food-innovation-strategic-insights-for-b2b-marketers/
- Categories: Insight
---

- Published: 2024-08-06
- Modified: 2025-03-17
- URL: https://bdb.global/insights-hub/food-and-nutrition-b2b-marketing-trends/
- Categories: Insight
---

- Published: 2024-07-25
- Modified: 2024-10-07
- URL: https://bdb.global/insights-hub/driving-b2b-marketing-effectiveness-strategic-insights-from-dmwf-2024/
- Categories: Insight
---

- Published: 2024-07-03
- Modified: 2024-10-07
- URL: https://bdb.global/insights-hub/b2b-food-and-nutrition-branding/
- Categories: News
---

- Published: 2024-07-01
- Modified: 2024-10-07
- URL: https://bdb.global/insights-hub/serve-a-demographic-fill-a-whitespace-vitafoods-europe-2024-demonstrated-womens-health-is-the-new-vanguard-of-opportunity/
- Categories: Insight
---

- Published: 2024-06-11
- Modified: 2024-10-07
- URL: https://bdb.global/insights-hub/vitafoods-europe-2024-sustainability-trends/
- Categories: News
---

- Published: 2024-06-03
- Modified: 2024-10-31
- URL: https://bdb.global/insights-hub/b2b-marketing-benchmark-food-and-nutrition/
- Categories: Reports
How are Food & Nutrition B2B enterprises spending their marketing funds? What are their necessities, nice-to-haves and luxuries? And what level of confidence do they hold for the upcoming year? Here, we explore the budgeting and forecasting behaviours most prominent among B2B marketers in F&N.

---

- Published: 2024-05-21
- Modified: 2024-10-07
- URL: https://bdb.global/insights-hub/vitafoods-europe-2024-day-1-b2b-innovation-shapes-trends/
- Categories: Insight
---

- Published: 2024-05-03
- Modified: 2025-03-24
- URL: https://bdb.global/insights-hub/incosmetics-global-2024-key-insights-for-b2b-marketers/
- Categories: Insight
---

- Published: 2024-04-30
- Modified: 2025-03-24
- URL: https://bdb.global/insights-hub/tips-for-successful-food-and-nutrition-ingredients-pr/
- Categories: News
---

- Published: 2024-04-24
- Modified: 2025-04-08
- URL: https://bdb.global/insights-hub/navigating-the-cookieless-web/
- Categories: News
---

- Published: 2024-04-09
- Modified: 2025-03-24
- URL: https://bdb.global/insights-hub/essential-tips-for-pharma-marketers/
- Categories: Insight
---

- Published: 2024-04-05
- Modified: 2025-03-24
- URL: https://bdb.global/insights-hub/jec-world-2024-round-up/
- Categories: Insight
---

- Published: 2024-04-03
- Modified: 2024-10-07
- URL: https://bdb.global/insights-hub/incorporating-your-b2b-brand-into-a-exhibition-stand/
- Categories: News
---

- Published: 2024-03-26
- Modified: 2024-10-07
- URL: https://bdb.global/insights-hub/martechopia-2024-insights/
- Categories: Insight
---

- Published: 2024-03-13
- Modified: 2024-10-09
- URL: https://bdb.global/insights-hub/converting-leads-with-better-marketing-and-sales-alignment-in-b2b/
- Categories: Insight
---

- Published: 2024-03-01
- Modified: 2025-03-24
- URL: https://bdb.global/insights-hub/pitch-perfect-3-ways-pr-adds-extra-value-to-your-integrated-b2b-campaign/
- Categories: News
---

- Published: 2024-02-14
- Modified: 2024-10-07
- URL: https://bdb.global/insights-hub/lights-camera-action-how-video-content-will-boost-your-b2b-marketing-game-in-2024/
- Categories: Insight
---

- Published: 2024-01-12
- Modified: 2024-10-07
- URL: https://bdb.global/insights-hub/leveraging-hybrid-events-to-boost-b2b-marketing-success/
- Categories: News
---

- Published: 2024-01-12
- Modified: 2024-10-07
- URL: https://bdb.global/insights-hub/what-ai-means-for-creativity/
- Categories: News
---

- Published: 2023-12-22
- Modified: 2025-03-24
- URL: https://bdb.global/insights-hub/unpacking-fie-2023-our-4-highlights-as-an-exhibitor/
- Categories: News
---

- Published: 2023-12-04
- Modified: 2024-10-07
- URL: https://bdb.global/insights-hub/food-and-beverage-industry-trends-2024/
- Categories: Insight
---

- Published: 2023-11-30
- Modified: 2024-10-07
- URL: https://bdb.global/insights-hub/thriving-in-the-age-of-ai-in-b2b-marketing/
- Categories: Insight
---

- Published: 2023-11-08
- Modified: 2025-03-24
- URL: https://bdb.global/insights-hub/our-three-step-approach-to-pr-campaign-reporting/
- Categories: Insight
---

> Learn how to plan and execute the ultimate B2B lead generation campaign and attract truly engaged and relevant leads with our guide

- Published: 2023-09-27
- Modified: 2024-10-28
- URL: https://bdb.global/insights-hub/leading-the-way-planning-and-delivering-an-impactful-b2b-lead-generation-campaign/
- Categories: Insight
---

- Published: 2023-08-09
- Modified: 2023-08-09
- URL: https://bdb.global/insights-hub/3-truths-behind-more-informed-quicker-decision-making-in-b2b-marketing/
- Categories: Insight
---

- Published: 2023-08-04
- Modified: 2023-08-04
- URL: https://bdb.global/insights-hub/4-lessons-from-our-trip-to-ift-2023/
- Categories: News
---

- Published: 2023-06-08
- Modified: 2023-06-08
- URL: https://bdb.global/insights-hub/bdbs-top-trend-takeaways-from-vitafoods-2023/
- Categories: News
---

- Published: 2023-06-06
- Modified: 2023-06-06
- URL: https://bdb.global/insights-hub/sustainability-marketing-campaigns/
- Categories: News
---

- Published: 2023-04-04
- Modified: 2023-04-04
- URL: https://bdb.global/insights-hub/personal-care-and-the-planet-what-can-b2b-brands-do-to-do-better/
- Categories: News
---

- Published: 2023-03-28
- Modified: 2024-10-03
- URL: https://bdb.global/insights-hub/creator-curator-or-champion-of-ideas-what-makes-a-thought-leader/
- Categories: Insight
---

- Published: 2023-02-21
- Modified: 2023-02-21
- URL: https://bdb.global/insights-hub/adapting-b2b-thought-leadership-to-the-evolving-digital-landscape/
- Categories: News
---

- Published: 2023-02-17
- Modified: 2024-10-03
- URL: https://bdb.global/insights-hub/the-role-of-thought-leadership-in-the-b2b-buyer-journey/
- Categories: Insight
---

- Published: 2023-02-08
- Modified: 2023-02-08
- URL: https://bdb.global/insights-hub/is-thought-leadership-content-and-pr-a-winning-combination/
- Categories: Insight
---

- Published: 2023-02-01
- Modified: 2025-04-08
- URL: https://bdb.global/insights-hub/3d-video-technologies-defining-a-new-era-in-b2b-marketing/
- Categories: News
---

- Published: 2023-01-20
- Modified: 2023-01-20
- URL: https://bdb.global/insights-hub/can-3d-video-transform-customer-engagement-strategies/
- Categories: News
---

- Published: 2022-12-14
- Modified: 2022-12-14
- URL: https://bdb.global/insights-hub/are-you-ready-for-google-analytics-4/
- Categories: News
---

- Published: 2022-12-01
- Modified: 2022-12-01
- URL: https://bdb.global/insights-hub/b2b-impact-taking-b2b-creative-visualisation-to-the-next-level/
- Categories: News
---

- Published: 2022-11-01
- Modified: 2022-11-01
- URL: https://bdb.global/insights-hub/careers-at-bdb-sara-houghton/
- Categories: News
---

- Published: 2022-10-26
- Modified: 2022-10-26
- URL: https://bdb.global/insights-hub/careers-at-bdb-rebecca-spence/
- Categories: News
---

- Published: 2022-10-10
- Modified: 2022-10-10
- URL: https://bdb.global/insights-hub/careers-at-bdb-oliver-brewood/
- Categories: News
---

- Published: 2022-09-28
- Modified: 2022-09-28
- URL: https://bdb.global/insights-hub/do-b2b-brands-need-to-be-on-tiktok/
- Categories: News
---

- Published: 2022-09-24
- Modified: 2022-09-24
- URL: https://bdb.global/insights-hub/b2b-impact-b2b-marketing-in-a-recession/
- Categories: News
---

- Published: 2022-09-23
- Modified: 2022-09-23
- URL: https://bdb.global/insights-hub/careers-at-bdb-nicola-aldren/
- Categories: News
---

- Published: 2022-09-07
- Modified: 2022-09-07
- URL: https://bdb.global/insights-hub/how-to-kickstart-your-career-at-a-marketing-and-communications-agency/
- Categories: News
---

- Published: 2022-08-31
- Modified: 2022-08-31
- URL: https://bdb.global/insights-hub/b2b-mpact-does-tiktok-have-a-place-in-b2b-marketing/
- Categories: News
---

- Published: 2022-08-19
- Modified: 2025-04-08
- URL: https://bdb.global/insights-hub/co-creating-impactful-business-strategies/
- Categories: News
---

- Published: 2022-08-10
- Modified: 2022-08-10
- URL: https://bdb.global/insights-hub/the-great-re-engagement-how-to-put-people-back-at-the-heart-of-your-business/
- Categories: Insight
---

- Published: 2022-07-21
- Modified: 2024-10-03
- URL: https://bdb.global/insights-hub/what-is-blockchain-and-how-does-it-work-a-beginners-guide/
- Categories: News
---

- Published: 2022-07-19
- Modified: 2024-10-03
- URL: https://bdb.global/insights-hub/b2b-mpact-talent-wars-in-the-post-pandemic-employment-market/
- Categories: News
---

- Published: 2020-08-03
- Modified: 2025-05-23
- URL: https://bdb.global/insights-hub/pushing-the-boundaries-with-the-latest-digital-trends/
- Categories: Insight
---

- Published: 2020-08-02
- Modified: 2025-05-23
- URL: https://bdb.global/insights-hub/putting-the-user-first-why-ux-matters-in-b2b/
- Categories: News
---

- Published: 2020-07-03
- Modified: 2024-10-03
- URL: https://bdb.global/insights-hub/adapt-and-thrive-reclaiming-the-power-to-learn-in-a-time-of-crisis/
- Categories: Insight
---

- Published: 2020-07-02
- Modified: 2024-10-03
- URL: https://bdb.global/insights-hub/is-your-marketing-team-agile-enough/
- Categories: Insight
---

- Published: 2020-06-03
- Modified: 2024-10-03
- URL: https://bdb.global/insights-hub/staying-top-of-mind-with-technology/
- Categories: News
---

- Published: 2020-06-02
- Modified: 2024-10-03
- URL: https://bdb.global/insights-hub/brand-visibility-in-times-of-uncertainty/
- Categories: News
---

- Published: 2020-05-06
- Modified: 2024-10-03
- URL: https://bdb.global/insights-hub/royal-seal-of-approval-bdb-wins-queens-award-for-enterprise/
- Categories: News
---

- Published: 2020-05-03
- Modified: 2024-10-03
- URL: https://bdb.global/insights-hub/adapting-to-survive-and-thrive/
- Categories: News
---

- Published: 2020-05-01
- Modified: 2025-05-23
- URL: https://bdb.global/insights-hub/navigating-the-new-normal-2/
- Categories: News
---

- Published: 2020-03-07
- Modified: 2025-05-23
- URL: https://bdb.global/insights-hub/out-of-ideas-get-those-creative-juices-flowing/
- Categories: News
---

- Published: 2020-03-03
- Modified: 2020-03-03
- URL: https://bdb.global/insights-hub/be-prepared-to-fail-and-fail-again/
- Categories: News
---

- Published: 2020-03-02
- Modified: 2020-03-02
- URL: https://bdb.global/insights-hub/is-there-such-a-thing-as-a-bad-idea/
- Categories: News
---

- Published: 2020-02-03
- Modified: 2025-05-23
- URL: https://bdb.global/insights-hub/stacking-the-odds-what-are-the-latest-b2b-martech-trends/
- Categories: News
---

- Published: 2020-02-02
- Modified: 2025-05-23
- URL: https://bdb.global/insights-hub/3-martech-myths-debunked/
- Categories: News
---

- Published: 2020-02-01
- Modified: 2025-05-23
- URL: https://bdb.global/insights-hub/martech-made-simple-create-the-ultimate-stack-2/
- Categories: News
---

- Published: 2020-01-05
- Modified: 2025-05-23
- URL: https://bdb.global/insights-hub/future-proofing-five-content-platforms-b2b-is-ready-for-in-2020/
- Categories: News
---

- Published: 2020-01-04
- Modified: 2025-05-23
- URL: https://bdb.global/insights-hub/a-good-influence-how-to-leverage-b2b-content-with-influencer-marketing/
- Categories: News
---

- Published: 2020-01-03
- Modified: 2025-05-23
- URL: https://bdb.global/insights-hub/social-media-best-practice-5-crucial-content-tips/
- Categories: News
---

- Published: 2020-01-02
- Modified: 2025-05-23
- URL: https://bdb.global/insights-hub/tooled-up-martech-for-your-content-marketing-kit/
- Categories: News
---

- Published: 2019-12-05
- Modified: 2025-05-23
- URL: https://bdb.global/insights-hub/no-more-smoke-and-mirrors-why-data-transparency-benefits-your-customers-and-you/
- Categories: News
---

- Published: 2019-12-04
- Modified: 2025-05-23
- URL: https://bdb.global/insights-hub/data-trends-set-to-make-an-impact-in-2020/
- Categories: News
---

- Published: 2019-12-03
- Modified: 2025-05-23
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## Work


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## The Knowledge


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