# BDB Global: We deliver transformational B2B marketing communications > Achieve more with globally reaching, fully integrated, technically minded, truly consultative B2B marketing communications agency\. Generated by Yoast SEO v26.6, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Why BDB?](https://bdb.global/why-bdb/) - [Sectors](https://bdb.global/sectors/) - [Insights Hub](https://bdb.global/insights-hub/) - [Exhibitions and events](https://bdb.global/services/exhibitions-and-events/) - [PR and media relations](https://bdb.global/services/pr-and-media-relations/) ## Posts - [The pharma trends every B2B marketer needs to know](https://bdb.global/insights-hub/the-pharma-trends-every-b2b-marketer-needs-to-know/) - [AI Discoverability \& GEO: How to stay visible in the new search era](https://bdb.global/insights-hub/ai-discoverability-geo-how-to-stay-visible-in-the-new-search-era/) - [AI\-driven strategy \& creativity: building smarter B2B campaigns](https://bdb.global/insights-hub/ai-driven-strategy-and-creativity-building-smarter-b2b-campaigns/) - [From functional to future\-ready: Five shifts B2B ingredient marketers need to watch ](https://bdb.global/insights-hub/five-trends-shaping-b2b-functional-food-ingredient-marketing/) - [What is AI discoverability and how does it impact B2B search?](https://bdb.global/insights-hub/what-is-ai-discoverability-and-how-does-it-impact-b2b-search/) ## Work - [Account\-based success with The Amano Café](https://bdb.global/work/account-based-success-with-the-amano-cafe/) - [Take control with Intratone](https://bdb.global/work/take-control-with-intratone/) - [Heavy Metal branding for Wolfmet](https://bdb.global/work/heavy-metal/) - [Color you can trust for Sensient](https://bdb.global/work/color-you-can-trust/) - [Branding through insight for AB\-BIOTICS](https://bdb.global/work/branding-through-insight/) ## The Knowledge - [Value on Investment](https://bdb.global/the-knowledge/value-on-investment/): B2B marketing leaders often find themselves balancing two competing timelines: today’s ROI and tomorrow’s opportunity\. The pressure for quick wins and measurable returns is ever\-present but focusing only on immediate results is like admiring the trees while missing the forest\. This Value on Investment \(VOI\) edition of the knowledge invites you to zoom out and see the bigger picture — to explore the broader value marketing creates over time\. - [Alignment](https://bdb.global/the-knowledge/alignment/): Imagine a world where marketing and sales teams work together seamlessly as one, joyfully reaping the rewards of a successful, cohesive process\. It’s not so easy, is it? - [Employer Branding](https://bdb.global/the-knowledge/employer-branding/): What makes your business a great place to work? Is it the value placed on personal and professional development? Or perhaps the meaningful and purpose driven work that\.\.\. ## Categories - [News](https://bdb.global/insights-hub/category/news/) - [Insight](https://bdb.global/insights-hub/category/insight/) - [the knowledge](https://bdb.global/insights-hub/category/knowledge/) - [B2B Pulse](https://bdb.global/insights-hub/category/b2b-pulse/) - [Reports](https://bdb.global/insights-hub/category/reports/) ## Optional - [Sitemap index](https://bdb.global/sitemap_index.xml)