Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
The B2B Marketing Benchmark 2024 – Food & Nutrition
How are Food & Nutrition B2B enterprises spending their marketing funds? What are their necessities, nice-to-haves and luxuries? And what level of confidence do they hold for the upcoming year? Here, we explore the budgeting and forecasting behaviours most prominent among B2B marketers in F&N.
AI Discoverability & GEO: How to stay visible in the new search era
B2B search is no longer just about keywords and rankings. Today’s audiences are turning to AI — from ChatGPT to Google’s AI Overviews — to ask questions, explore solutions and make decisions….
From functional to future-ready: Five shifts B2B ingredient marketers need to watch
The definition of ‘healthy’ is changing and fast. As consumers reframe wellness around energy, emotional balance and daily performance, the bar for functional food ingredients is rising. Off the back of conversations…
What is AI discoverability and how does it impact B2B search?
Transcript Hi, I’m Lydia, a Digital Marketing Manager here at BDB, and today I’m going to be talking about AI discoverability. The rise of AI and changes in traditional search behaviour is…
Beyond the bench: standing out in pharma CDMO marketing
Pharma CDMO marketers are aligned on what matters but we have learned that the reality doesn’t always match the ambition. As part of the B2B Marketing Benchmark for Pharma, we spoke to…
Back to basics: Building a more strategic approach to B2B organic content on LinkedIn
Organic LinkedIn content still holds value — but only when it’s done with purpose. Plenty of B2B brands post regularly but their content doesn’t always connect. It might open too slowly, try…
From lifespan to healthspan: what today’s longevity movement means for B2B F&N marketing
Healthy ageing is changing — and fast. Where conversations about longevity once focused on living longer, consumers are now prioritising living better. Sleep, mobility, energy, mental clarity — these are the real…
Industry Voices: Why brand and experience are back on the B2B F&N agenda
As the B2B Food & Nutrition sector continues to evolve, so does the role of marketing. In an increasingly competitive world, brand-building, impactful in-person experiences and genuine audience connection are reclaiming their…
Practical approaches to balancing brand health with commercial targets
The evidence is clear: companies that invest in brand building alongside short-term commercial efforts are better equipped for both immediate performance and sustained competitive advantage. But understanding the importance of brand health…
From commodity to category leader: why brand health matters in B2B food and nutrition marketing
“We need more leads this quarter.” “We should focus on pipeline opportunities that will close now.” “Brand building? That’s something we’ll get to next year when we have more leverage.” Sound familiar?…
Value on investment
For decades, marketers in the B2B Food & Nutrition (F&N) sector have focused on quantifiable, tangible returns: lead generation figures, conversion rates and direct revenue attribution. While these metrics remain important, they…
Colour, creativity and connection: what made brands shine at the European Coatings Show
The European Coatings Show (ECS) in Nuremberg was a riot of colour and chemistry, with formulators, additive suppliers and pigment specialists gathering from across the globe. Walking through eight packed exhibition halls,…