Achieve More with fully integrated marketing communications

By aligning strategy across channels and disciplines, we deliver both ROI and VOI (value of investment) to ensure every effort drives your success. Don’t settle for less – experience the power of cohesive, results-driven marketing with BDB.

Tailored to your objective

Account-based
marketing

Lead generation

Customer
acquisition

Brand launch

Market
expansion

Sales
enablement

Customer
retention

Brand
awareness

Account-based marketing

As a specialised B2B marketing agency, we maximise your ROI by creating personalised, data-driven campaigns targeting your most valuable accounts. Our precise messaging and tailored content is designed to help you develop deep connections with decision-makers, accelerating deal cycles and driving higher conversion rates.  

Lead generation

We drive qualified leads by developing targeted, multi-channel campaigns that engage and convert decision makers. Using content marketing, email campaigns, SEO and paid media, our strategies position your business as a trusted authority in your industry. As a full-service B2B marketing agency, we deliver consistent lead flow, empowering your brand to focus on making meaningful connections not chasing prospects. 

Customer acquisition

By combining targeted outreach with compelling content, data analytics and marketing automation, we ensure your business reaches the right decision makers at the right time. As an integrated agency, we streamline the buyer’s journey, from conception to closure and beyond, turning prospects into loyal customers and achieving sustainable growth. 

Brand launch

Launching a B2B brand requires a strategic blend of positioning, messaging and multi-channel promotion. Our full-service agency has the creativity, capabilities and sector-specific expertise to craft a cohesive brand identity and marketing strategy that cuts through industry noise. We amplify your brand’s presence, creating lasting impressions with key audiences, ensuring a successful launch that accelerates growth from day one. 

Market expansion

Expanding into new markets requires a strategic approach built on valuable insights. As your marketing partner, we analyse market trends, target the right segments and develop campaigns that resonate with new audiences. From localised content to segment-specific strategies, we ensure seamless entry into diverse markets and maximise your brand’s impact and influence. 

Sales enablement

We position your brand as an industry leader by developing insightful and authoritative content that resonates with decision-makers. Our thought leadership strategies focus on creating compelling whitepapers, articles and reports that showcase your expertise and build trust within your target market.  

Customer retention

We help you nurture long-lasting and loyal relationships with your clients through targeted retention strategies. By leveraging personalised content, industry relevant insights and ongoing communication, we ensure that your clients feel valued, reducing churn and increasing lifetime value. Our integrated approach strengthens your client relationships, turning them into advocates for your brand. 

Brand awareness

As an integrated B2B marketing agency, we elevate your brand’s presence through strategic awareness campaigns that position your business as a leader in your industry. From established thought leadership opportunities and novel content marketing methods to paid media and PR, we create visibility across multiple channels, ensuring your brand stays top-of-mind with key decision makers and industry influencers.

Frequently asked questions

How can your integrated marketing approach improve my company’s ROI?

Our integrated approach aligns messaging and strategy across multiple channels to deliver cohesive, data-driven campaigns. By breaking down silos between marketing efforts, we ensure that each element complements and amplifies the others. This seamless coordination increases the effectiveness of your messaging, reaching decision-makers at critical moments and generating higher-quality leads.  

How do you ensure successful market expansion for B2B brands?

Expanding into new markets is not an easy feat. To ensure you achieve the impact you desire, we conduct thorough market research, identifying growth opportunities, targeting specific segments and uncovering trends unique to distinct demographics. Our integrated capabilities and global presence mean that we are adept at tailoring campaigns to various sectors, regions, languages and platforms, ensuring your messaging is of market and cultural relevance.  

Why should I choose BDB over other full-service marketing agencies?

With over 30 years of experience in the B2B space, we have a proven track record of delivering successful marketing strategies tailored to complex, technical industries. Unlike generalist agencies, BDB focuses exclusively on understanding the complexities of B2B sales cycles, decision-making processes and industry-specific challenges. With an integrated approach that goes beyond one-size-fits-all solutions, we tailor strategies to your brand’s unique objectives, whether you’re looking to enhance lead generation, increase brand awareness or expand into new markets.   

What does it mean that you speak my language?

At BDB, we know that effective communication goes beyond marketing buzzwords – it’s about understanding your industry’s nuances and speaking directly to your customers’ needs. Our team is experienced in working with highly specialised industries, allowing us to accurately and confidently translate complex scientific materials into powerful, compelling messages that resonate with your audience. Whether you’re targeting C-suite executives or technically-minded decision-makers, we ensure your messaging is clear, impactful and aligned with the expectations of your industry. 

Explore our integrated marketing capabilities

Research

& strategy

For 40 years, we’ve boosted brands with strategic insights and tailored marketing for maximum ROI.

Creative
& design

We capture your brand’s essence, delivering dynamic and impactful creative concepts across all channels.

Content strategy
& copywriting

We combine creativity and insight to craft engaging content that resonates and connects.

PR
& media relations

We amplify your voice, get you noticed by the right people and exceed expectations.

Digital
& technology

Deliver digitally optimised, omni-channel journeys that align with your brand’s ambitions and marketing objectives.

Media planning
& buying

Maximise your brand’s impact with our expert media planning for unbeatable reach and ROI.

Exhibitions
& events

Experiences that help you forge meaningful connections between people, products and services.

I’m so grateful to have BDB as a marketing partner. The team’s understanding of the industry dynamics and deep knowledge of our business truly set them apart. I’m particularly proud of the collaborative relationship we’ve established, which has made our collaboration very productive and incredibly enjoyable.

Anne Bünting
Director Marketing Communications

We’re up to
the challenge

Are you?

Let’s talk

Achieve more with globally reaching, fully integrated, technically minded, truly consultative partner.

Speak to our team