Compelling, audience-driven strategies fueled by deep B2B insight

Our expert research and strategy team help brands thoroughly understand competitive markets and identify opportunities to truly thrive. Through strategic insights, innovative branding and tailored marketing approaches, we ensure your business not only stays relevant but excels in its sector.

Explore our capabilities

Brand strategy

Buyer persona development

Campaign planning

Employer branding

Research and insights

Content strategy

Marketing strategy

Brand value and measurement

Brand strategy

A business strategy is where it all begins, the starting point from which to build an engaging brand. It’s what you stand for, your personality, and how it resonates with your audience. We work as your consultants, to help you define your mission – the reason why you exist, the promises you make and the values that drive everything you do.

Buyer persona development

Understanding your audience is key to successful B2B marketing. We develop detailed buyer personas to help you tailor your messaging, ensuring it resonates with the right people at the right time.

Campaign planning

Campaign planning can be a complex business; with so many factors to consider and often executed over an extended period of time, our team will help plan and coordinate all marketing, PR and creative activities. Broken into phases, we’ll help your business define objectives and milestones, provide regular reporting and review ROI throughout the campaign period, to ensure you’re making the most of your marketing activities.

Employer branding

How do you want your employer brand to be viewed? And when we say this, we don’t mean a product or service you sell, but instead your business, the team that make you and your place of work. All of these things, alongside your value proposition create the reputation you have within your world. We help define these elements, from values, to personality, tone of voice and visualisation to ensure all touchpoints engage and interact seamlessly.

Research and insights

Research, without it how can you know what your audience are looking for or why? BDB values research highly as the foundation from which entire strategies and campaigns can be built. It helps define the direction, the purpose or the challenge we’re looking to overcome. Our in-depth research capabilities are unrivalled, so you can be assured your audience is who you think they are, can be found where we expect them to be and consume media in patterns we have already identified and validated.

Content strategy

Our capabilities as a multi-disciplinary team are extensive and help to support the effective delivery of our clients’ strategies. From long-form research whitepapers to blogs and case studies, we create content that resonates with your audience in a clear and compelling way.

Marketing strategy

Build a comprehensive marketing strategy with us. We analyse your business, industry, and goals to create a roadmap that drives growth and enhances your brand’s presence across multiple channels.

Brand value and measurement

In order to define the ROI of any marketing activity, measuring effectiveness and its value to an organisation is essential. That’s why we ensure that prior to the start of any project, there is a clearly defined framework of objectives and measures. These can be quantitative or qualitative, or be made up of net promotor scoring, voice of customer surveys or brand tracking – making sure that all the results identified and recorded are based on outcomes not outputs.

FREQUENTLY ASKED QUESTIONS

What benefits can your research and strategy services bring to our business?

By combining in-depth market analysis with strategic consultancy, we help brands to further refine and strengthen their positioning. We ensure that your business strategies are aligned with market trends, help you identify untapped opportunities and ensure more precise, effective decision-making.

Why should we trust you to shape our brand strategy?

We have a long-standing reputation for building strong, trusted relationships with clients, some of whom have partnered with BDB for over 30 years. Our approach to brand strategy focuses on transparent communication, industry immersion and a commitment to innovation. This allows us to craft creative strategies grounded in in-depth understanding of each client’s unique business needs.

How can your research and strategy services cater to specific sectors?

Our services are highly sector-focused, with expertise spanning diverse industries, such as food and nutrition, pharmaceuticals, advanced materials and personal care. We understand the nuances of each space and can offer insights and strategies that are specific to industry challenges and market conditions.

We’re up to
the challenge

Are you?

Talk to our specialists

Whatever your needs, we have people here ready to start helping you achieve more.

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