We blend curiosity, creativity and market insight to craft impactful narratives and messaging

We take a value-driven, audience-centric approach to B2B content marketing. From insightful long-form articles to impactful digital copy, our specialised team of writers and content strategists have the technical prowess and creative ingenuity to offer tailored content solutions designed to differentiate your brand.

Explore our capabilities

Content marketing strategy

Storytelling

Content strategy and copywriting

Sales collateral

Technical and scientific copywriting

Digital copywriting

PR copywriting

Thought leadership

Content marketing strategy

We focus on planning and creating strategic content that resonates with your target audience. We consider every stage of the B2B buyer journey, identifying the most effective channels and content formats to build moments that matter to your B2B buyers.

From blogs to white papers, we work with you to craft content that engages, informs, and drives measurable results, positioning your brand as a leader in the B2B landscape.

Storytelling

Every brand has a story, and we can help you find and tell yours. Whether it’s to a wide-eyed child or the modern b2b buyer, the goal is the same: engage, educate and inspire, give your audience something unique to remember. We shape narrative that delivers on your business and marketing objectives.

Content strategy and copywriting

Unleash the power of words with our creative copywriting services. We craft impactful and imaginative copy that resonates with your audience, bringing your brand’s story to life across platforms.

Sales collateral

Empower your sales teams with persuasive collateral that speaks to the needs of your customers. From brochures to presentations, we create assets that convert leads into loyal clients.

Technical and scientific copywriting

Within our team we have specialist writers, experienced in the creation of both highly technical content and complex scientific copy. Along with having the relevant expertise to understand and communicate your offering, we’re also adept at simplifying content for audiences that may not be as technically orientated.

Digital copywriting

Our digital copywriters combine precision and creativity to cut through the noise. From social media posts to SEO focused content and informative blogs, our writers and digital specialist are adaptable and skilled at clear and purposeful digital communication that drives conversions and enhances user experience.

PR copywriting

Crafting compelling narratives for media, we excel in turning technical B2B topics into engaging stories. Our PR copy positions your brand at the forefront of the industry, enhancing reputation and increasing visibility.

Thought leadership

We want to position you as a thought leader, the expert source and go-to for your customers and the wider industry. So, we’ll help you stay relevant through regular media placements across trade publications and social media, provide engaging content that sparks conversation and debate, and seek out speaking opportunities at industry events to further elevate your spokespeople as industry commentators.

FREQUENTLY ASKED QUESTIONS

How do you ensure that content resonates with audiences?

At BDB, we take a collaborative and consultative approach to ensure that content truly connects with the people you want to reach. We start by gaining an in-depth understanding of your business, your goals, and, most importantly, your audience. By mapping the buyer journey and analysing key insights, we craft content that captures attention, builds trust and differentiates your brand et every stage.

What types of content do you produce for clients?

We offer a diverse range of content tailored to meet the needs of B2B brands. Our services include digital copywriting, PR copywriting, long-form content, advertising copy, social media posts, website content and specialised technical writing for industries like food, nutrition and pharmaceuticals. Whether you need compelling storytelling, authoritative white papers or SEO-optimised content, our team has the expertise to deliver impactful results.

What expertise do you bring to technical content creation?

BDB’s technical content creation is rooted in extensive industry knowledge. Our writers are highly-proficient in translating complex, technical information into clear, engaging content that speaks to both technical and commercial audiences. We understand the importance of precision and evidence-based writing, ensuring that even the most intricate subjects are communicated effectively.

Can you help us develop a distinct and consistent brand voice across all of our content?

Yes. We specialise in creating a cohesive and distinct brand voice that aligns with your business identity, values and goals. We develop tone of voice and brand messaging guidelines that ensure consistency across all content types, which can be an invaluable resource for both your internal and external communications.

We’re up to
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Talk to our specialists

Whatever your needs, we have people here ready to start helping you achieve more.

Speak to a content expert