BDB announces new managing director

We’re delighted to announce the appointment of Matt Smith as managing director of BDB.

With the clear goal of building on BDB’s long heritage in business to business marketing communications, Matt has a background in professional and financial services, specialising in the media, technical and communications sectors. As BDB enters an ambitious new era, Matt brings a sharp focus on client service and campaign delivery to cement the company’s reputation as one of the UK’s leading b2b agencies.

Matt said: “BDB has an unrivalled reputation in global b2b marketing, and stands out as having a 100 percent business to business focus. Unlike other agencies, where b2b can sometimes be a bolt-on, BDB’s has been a consistent and successful core focus for its 25 years in existence. We have deep-rooted sector expertise across food ingredients, construction, energy, chemicals and personal care, life sciences, health and packaging and have more than 25 years’ experience in planning, directing and implementing major award-winning campaigns.

“I am extremely proud to lead this established agency and team of marketing professionals dedicated to serving the b2b client companies. A major part of my role is to attract and retain the highest talent to ensure the continued quality of our marketing consultancy, client service and incisive campaign delivery. It is my responsibility to map out and drive the strategic direction of the business to ensure BDB remains the go-to agency for unlocking global b2b marketing opportunities and building the reputations of the world’s most admired businesses and brands.”

Commenting on Matt’s appointment, Susanne Dixon, BDB chairman, said: “We are delighted to have Matt on board. Since the company was established in 1987, we have consciously maintained and grown our marketing capabilities. Matt’s appointment will ensure we continue to lead the way in b2b marketing expertise to offer our clients the performance they require across their speciality markets. As BDB develops, we are confident that Matt will drive our business to success with continual enhancements to our capabilities for delivering excellence in international b2b marketing communications.”