Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
The B2B Marketing Benchmark 2024 – Food & Nutrition
How are Food & Nutrition B2B enterprises spending their marketing funds? What are their necessities, nice-to-haves and luxuries? And what level of confidence do they hold for the upcoming year? Here, we explore the budgeting and forecasting behaviours most prominent among B2B marketers in F&N.
Lived experience vs. lip service: Mastering authentic employer branding for your business
In today’s talent market, an authentic employer brand is not about catchy slogans or glossy visuals – it’s about establishing a workplace where transparency, trust and shared values are woven into everyday…
Green meets growth: SupplySide West 2024 showcases the marketing edge of conservation-driven innovation
This year’s SupplySide West Expo in Las Vegas stood out as a remarkable reflection of both the event and the city’s evolving identity. Once known for excess and waste, Las Vegas has…
The Employer Branding Issue
What makes your business a great place to work? Is it the value placed on personal and professional development? Or perhaps the meaningful and purpose driven work that…
Behind the scenes at CPHI 2024: 5 standout insights from BDB’s Scientific Copywriter
That’s a wrap! CPHI 2024 has come to a close and what a show it has been. This year, I had the pleasure of joining the BDB team at the event –…
BDB for the WIN: Partnering to power the potential of Women in Nutraceuticals
At BDB, gender equality isn’t a goal to pursue – it’s part of who we are. As an employee-owned company with women making up the majority of our team, we’re all about…
An update on the Cookieless future
Transcript “Hi, my name is Oliver Brewood, Executive Director at BDB, and in this video, I’m going to talk about Google’s plans to U-turn on the cookieless future and what that means…
AI in food innovation: Strategic insights for B2B marketers
The food and nutrition industry is experiencing a seismic shift, largely due to advancements in artificial intelligence (AI). At the recent Institute of Food Technologists (IFT) FIRST 2024 Expo in Chicago, industry…
B2B marketing trends: 4 insights to elevate your Food & Nutrition communication strategies
In the fast-paced Food and Nutrition (F&N) industry, B2B brands need to keep up with consumers ever-evolving trends while driving growth, embracing sustainability and protecting profitability. It’s a delicate balancing act, one…
Driving B2B marketing effectiveness: Strategic insights from DMWF 2024
The Digital Marketing World Forum (DMWF) Global 2024, held in London on June 24-25, once again proved to be the crucible of cutting-edge marketing innovation. This year’s event, entitled ‘Exploring the Future…
Food and nutrition brand strategy in an age of mergers: Why mindset is everything
The food industry has experienced a surge of Mergers and Acquisitions (M&A) over the last two years, reshaping competition while also providing fresh opportunities for growth and innovation. From the DSM and…
Serve a demographic, fill a whitespace: Vitafoods Europe 2024 demonstrated women’s health is the new vanguard of opportunity
Across the show floor and in session halls, the need to better serve women at every life stage was the hot topic on everyone’s lips. It’s safe to say that women’s health…