Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
Trade media as an AI training ecosystem
As buyers increasingly turn to AI-powered tools for early-stage research, a critical question emerges for communications leaders: What does this mean for my B2B marcomms strategy?
Three questions every B2B marketer should be asking in 2026
Over the last year, the bar for what effective B2B marketing looks like has moved. You see it in how buyers now discover information, how they decide which brands they trust and how…
Beyond the booth: Community meets innovation at Fi Europe
Trade shows have long provided an important platform for B2B businesses to showcase their products and services. But, in a post-pandemic world, do traditional event formats still meet the demands of today’s audiences – or do they need to adapt? Our team recently travelled to Paris for Fi Europe, the leading global food ingredients…
Reframing healthy longevity marketing: 5 ways to win
Healthy longevity is no longer a fringe concept reserved for biohackers or premium wellness brands. It is steadily becoming part of how people think about health, ageing and quality of life more broadly. And that…
AI-driven strategy & creativity: building smarter B2B campaigns
B2B marketers today are expected to be strategic, creative and data-driven all at once, often with fewer resources and tighter timelines. AI promises to make that balance easier, but without the right…
Value on Investment
B2B marketing leaders often find themselves balancing two competing timelines: today’s ROI and tomorrow’s opportunity. The pressure for quick wins and measurable returns is ever-present but focusing only on immediate results is like admiring the trees while missing the forest.
This Value on Investment (VOI) edition of the knowledge invites you to zoom out and see the bigger picture — to explore the broader value marketing creates over time.
AI search myths B2B content marketers need to question in 2026
As 2026 begins, B2B content marketing sits at an inflection point. AI-driven search and discovery are undeniably changing how audiences find, evaluate and engage with information. Yet while the pace of change…
The pharma trends every B2B marketer needs to know
What a show CPHI Frankfurt 2025 was! As one of the pharma industry’s flagship events, CPHI never fails to showcase the forces shaping global pharmaceutical development. As the BDB team has been…
AI Discoverability & GEO: How to stay visible in the new search era
B2B search is no longer just about keywords and rankings. Today’s audiences are turning to AI — from ChatGPT to Google’s AI Overviews — to ask questions, explore solutions and make decisions….
From functional to future-ready: Five shifts B2B ingredient marketers need to watch
The definition of ‘healthy’ is changing and fast. As consumers reframe wellness around energy, emotional balance and daily performance, the bar for functional food ingredients is rising. Off the back of conversations…
