B2B search is no longer just about keywords and rankings.
Today’s audiences are turning to AI — from ChatGPT to Google’s AI Overviews — to ask questions, explore solutions and make decisions. And they’re doing it without ever clicking through to a website.
In this 60-minute webinar, Emma Simms and Oliver Brewood break down what this shift means for B2B marketers and how AI discoverability and Generative Engine Optimisation (GEO) can help your brand stay visible in AI-generated answers.
What to expect
Explore how the rise of generative AI is reshaping search and what to do to stay discoverable:
- How generative AI is transforming search and what this means for B2B marketers
- Key differences between SEO and GEO, from citations and authority signals to cross-platform visibility
- Practical steps to strengthen your visibility on platforms like ChatGPT, Perplexity and Google’s AI Overviews
- How to monitor where — and whether — your brand appears in AI-generated responses