B2B search is no longer just about keywords and rankings.
Today’s audiences are turning to AI — from ChatGPT to Google’s AI Overviews — to ask questions, explore solutions and make decisions. And they’re doing it without ever clicking through to a website.
In this 60-minute webinar, Emma Simms and Oliver Brewood explain what this shift means for B2B marketers — and how AI discoverability and Generative Engine Optimisation (GEO) can help your brand stay visible in AI-generated answers.