B2B marketers today are expected to be strategic, creative and data-driven all at once, often with fewer resources and tighter timelines.
AI promises to make that balance easier, but without the right approach it can add noise instead of clarity.
This on-demand webinar explores how AI can enhance the way you plan, create and measure results in complex technical sectors. You’ll learn how to use AI as an intelligence layer — helping you uncover clearer insight, develop stronger ideas and make more confident decisions, without losing the human understanding that drives real impact.
What the session covers in a snapshot:
- Turning complexity into clarity: how AI can transform technical information into sharper strategic insight, strengthening your positioning, frameworks and campaign planning
- Creative intelligence in action: practical ways to use AI to explore, iterate and refine ideas while keeping authenticity, nuance and credibility at the centre of your work
- Integrating AI with intent: a look at how to embed AI responsibly and effectively across your workflow, from insight and ideation to delivery and measurement
A quick glimpse inside the webinar…
BDB’s Emma Simms reflects on a trade show moment that captures a familiar challenge for many B2B brands.
Why watch
In this session, Emma Simms and Oliver Brewood share practical, sector-focused examples that show how B2B teams are using AI to work smarter in food & nutrition, pharma, CDMO and advanced materials — with clear, actionable ideas you can apply straight away.