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B2B !MPACT: B2B Marketing in a Recession

b2b marketing in a recession

What does the looming recession mean for B2B marketers?

Changes within the economy at large haven’t stopped and with talks of a looming recession, businesses are needing to pivot, yet again.

With less leeway for extra costs, businesses need to be creative when spending marketing budgets, using their allocated spends more efficiently, fixing gaps in pipeline/demand generation, and building a closer alignment with sales.

Find out what Matt and Oli have to say on this…