At BDB, gender equality isn’t a goal to pursue – it’s part of who we are. As an employee-owned company with women making up the majority of our team, we’re all about creating a fair, level playing field for everyone. That’s why we’re excited to sponsor Women in Nutraceuticals (WIN), a non-profit on a mission to promote gender equality in the global nutraceutical industry. This sponsorship reflects the natural alignment between our values and WIN’s vision of advancing women into leadership roles.
WIN offers women the tools, mentorship, visibility, and networking opportunities they need to grow and succeed. By building an environment where women have equal opportunities, they’re driving positive change, advancing innovation and shaping a brighter future for the industry – exactly what we believe in at BDB.
Three reasons we’re proud to support WIN
WIN’s mission speaks to us because we know that when women rise, everyone benefits, socially, economically and culturally. Here’s why we’re backing this initiative:
Sharing our journey and lessons learned
Our support for WIN goes hand-in-hand with our own advocacy for diversity, equity and inclusion (DE&I). As WIN pushes for better representation in nutraceuticals, we’re committed to actively promoting inclusivity within BDB.
Over the years, we’ve learned a lot from implementing our own DE&I initiatives. We’ve rolled out progressive policies on menopause, neurodiversity and pregnancy loss, ensuring our workplace supports everyone. These efforts even earned us the EcoVadis Bronze Medal in 2023, a recognition of our dedication to sustainability and social responsibility.
Through our partnership with WIN, we want to share what we’ve learned, offering insights and best practices to help create more inclusive workplaces across the nutraceutical industry. We believe that by working together, we can pave the way for a more supportive environment for women at all stages of their careers.
“A diverse workforce brings fresh ideas, different perspectives and more creative problem-solving.”
Championing gender diversity as a business driver
Like many science and tech fields, the nutraceuticals industry has historically struggled with gender representation, especially in leadership roles. We firmly believe that “if you can see it, you can be it.” When women are visible in leadership, it sends a powerful message that everyone has the potential to succeed.
Gender diversity is the right thing to do but it’s also smart business. A diverse workforce brings fresh ideas, different perspectives and more creative problem-solving. It helps companies attract top talent and make better decisions, leading to stronger business strategies and, ultimately, better outcomes. In the health sector, this means better solutions for a healthier world.
By supporting WIN and amplifying their message, we hope to demonstrate that having women in leadership roles isn’t just beneficial but essential for the future success of the nutraceuticals sector.
Building connections for collective growth
We’re passionate about giving space to women’s voices and increasing their visibility, just like WIN. By supporting their work, we want to help create deeper connections between talented women across the industry. As specialists in B2B nutraceutical marketing, we’re committed to showcasing the expertise of women and providing a platform for their contributions to be recognised.
Whether it’s through cross-industry collaborations, industry roundtables or networking events, we will be working behind the scenes to bring diverse perspectives together and challenge the status quo. Our ultimate goal is to help contribute to a vibrant network where women have the resources, opportunities and support they need to break barriers and inspire the next generation of leaders.
A lasting commitment to change
Our partnership with WIN is just one part of our ongoing commitment to driving positive change, both within BDB and across the industries we serve. The synergy between BDB and WIN reflects a shared belief in the power of diversity, the importance of leadership opportunities and the undeniable impact of women in shaping the future of business. Because it is our belief that when women succeed, we all WIN.
To discover more about WIN and its empowering initiatives, visit womeninnutraceuticals.org/.