Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
Beyond the booth: Community meets innovation at Fi Europe
Trade shows have long provided an important platform for B2B businesses to showcase their products and services. But, in a post-pandemic world, do traditional event formats still meet the demands of today’s audiences – or do they need to adapt? Our team recently travelled to Paris for Fi Europe, the leading global food ingredients…
Three questions every B2B marketer should be asking in 2026
The past twelve months have underscored just how quickly the world is moving. Advances in drug development and cancer treatment continue to redefine what is possible, while meaningful environmental progress – such as the green…
Reframing healthy longevity marketing: 5 ways to win
Healthy longevity is no longer a fringe concept reserved for biohackers or premium wellness brands. It is steadily becoming part of how people think about health, ageing and quality of life more broadly. And that…
5 AI search myths B2B content marketers need to question in 2026
As 2026 begins, B2B content marketing sits at an inflection point. AI-driven search and discovery are undeniably changing how audiences find, evaluate and engage with information. Yet while the pace of change…
The pharma trends every B2B marketer needs to know
What a show CPHI Frankfurt 2025 was! As one of the pharma industry’s flagship events, CPHI never fails to showcase the forces shaping global pharmaceutical development. As the BDB team has been…
From functional to future-ready: Five shifts B2B ingredient marketers need to watch
The definition of ‘healthy’ is changing and fast. As consumers reframe wellness around energy, emotional balance and daily performance, the bar for functional food ingredients is rising. Off the back of conversations…
Back to basics: Building a more strategic approach to B2B organic content on LinkedIn
Organic LinkedIn content still holds value — but only when it’s done with purpose. Plenty of B2B brands post regularly but their content doesn’t always connect. It might open too slowly, try…
From lifespan to healthspan: what today’s longevity movement means for B2B F&N marketing
Healthy ageing is changing — and fast. Where conversations about longevity once focused on living longer, consumers are now prioritising living better. Sleep, mobility, energy, mental clarity — these are the real…
Industry Voices: Why brand and experience are back on the B2B F&N agenda
As the B2B Food & Nutrition sector continues to evolve, so does the role of marketing. In an increasingly competitive world, brand-building, impactful in-person experiences and genuine audience connection are reclaiming their…
Practical approaches to balancing brand health with commercial targets
The evidence is clear: companies that invest in brand building alongside short-term commercial efforts are better equipped for both immediate performance and sustained competitive advantage. But understanding the importance of brand health…
From commodity to category leader: why brand health matters in B2B food and nutrition marketing
“We need more leads this quarter.” “We should focus on pipeline opportunities that will close now.” “Brand building? That’s something we’ll get to next year when we have more leverage.” Sound familiar?…