Insights Hub

We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.

Insight

Industry Voices: Why brand and experience are back on the B2B F&N agenda

As the B2B Food & Nutrition sector continues to evolve, so does the role of marketing. In an increasingly competitive world, brand-building, impactful in-person experiences and genuine audience connection are reclaiming their…

Insight

Practical approaches to balancing brand health with commercial targets 

The evidence is clear: companies that invest in brand building alongside short-term commercial efforts are better equipped for both immediate performance and sustained competitive advantage.  But understanding the importance of brand health…

Insight

From commodity to category leader: why brand health matters in B2B food and nutrition marketing 

“We need more leads this quarter.” “We should focus on pipeline opportunities that will close now.” “Brand building? That’s something we’ll get to next year when we have more leverage.” Sound familiar?…

Insight

Value on investment

For decades, marketers in the B2B Food & Nutrition (F&N) sector have focused on quantifiable, tangible returns: lead generation figures, conversion rates and direct revenue attribution. While these metrics remain important, they…

Insight

Colour, creativity and connection: what made brands shine at the European Coatings Show

The European Coatings Show (ECS) in Nuremberg was a riot of colour and chemistry, with formulators, additive suppliers and pigment specialists gathering from across the globe. Walking through eight packed exhibition halls,…

Insight

Power of the human touch: 5 strategies to future-proof your content in the age of AI

AI is reshaping marketing faster than any technology that came before it. Semrush’s Spotlight 2024 brought together over 60 digital marketing leaders to discuss the future of the industry. A clear takeaway:…

Insight

Lived experience vs. lip service: Mastering authentic employer branding for your business

In today’s talent market, an authentic employer brand is not about catchy slogans or glossy visuals – it’s about establishing a workplace where transparency, trust and shared values are woven into everyday…

Insight

Behind the scenes at CPHI 2024: 5 standout insights from BDB’s Scientific Copywriter

That’s a wrap! CPHI 2024 has come to a close and what a show it has been. This year, I had the pleasure of joining the BDB team at the event –…

Insight

AI in food innovation: Strategic insights for B2B marketers

The food and nutrition industry is experiencing a seismic shift, largely due to advancements in artificial intelligence (AI). At the recent Institute of Food Technologists (IFT) FIRST 2024 Expo in Chicago, industry…

Insight

B2B marketing trends: 4 insights to elevate your Food & Nutrition communication strategies

In the fast-paced Food and Nutrition (F&N) industry, B2B brands need to keep up with consumers ever-evolving trends while driving growth, embracing sustainability and protecting profitability. It’s a delicate balancing act, one…

Insight

Driving B2B marketing effectiveness: Strategic insights from DMWF 2024

The Digital Marketing World Forum (DMWF) Global 2024, held in London on June 24-25, once again proved to be the crucible of cutting-edge marketing innovation. This year’s event, entitled ‘Exploring the Future…