Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
Is your marketing team agile enough?
We can probably all agree that 2020 has so far been a monumental year. The B2B marketing world is no stranger to change, but the recent COVID-19 crisis has forced companies to…
Why doesn’t my voice assistant understand my accent?
Ever had a conversation with a voice assistant and found it’s been unable to understand your accent? If so, you’re not alone. In the UK, for instance, people with regional dialects find…
How your B2B brand can harness the power of Alexa Flash Briefing
In the B2B marketing world, people are always looking to predict the next major trend, and the one that keeps cropping up is voice search. Voice assistant devices are becoming commonplace, and…
The continued rise of ‘live’: why B2B businesses shouldn’t miss out
A whopping 87% of us [1] look at a second device while watching TV. That’s because texting, tweeting and scrolling while we talk, eat, and even prepare to sleep has become the…
Leading the digital revolution
It’s no secret that the digital marketing world is moving at a remarkable pace. The question is, how do we stay up-to-date in such a crowded landscape? To keep you on the…
Let’s talk digital: video and AI
Digital marketing is a fast-paced discipline, with social media platforms like LinkedIn, Facebook and Twitter continually updating their user settings, requiring constant attention. Not to mention the fickle ways of Google, regularly…
GDPR Q&A: Everything you need to know
The new General Data Protection Act (GDPR) that is coming into force on 25 May 2018 has raised plenty of questions. With the legislation looming over the marketing industry, many companies are…