Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
BDB at IFT: Our 4 essential takeaways from the show floor
By Dr. Catherine Butcher, Executive Director – Integrated Services B2B trade events with an overt focus on scientific discovery and knowledge sharing have always presented me with a dilemma. On the one…
BDB’s top trend takeaways from Vitafoods 2023
Vitafoods Europe 2023 is over for another year – and what a show it was! The world’s leading nutraceutical trade event never fails to impress, showcasing the latest advancements, products, and trends…
Impeccable sustainability marketing, our take on three successful campaigns
As sustainability moves up the agenda for many B2B organisations, more businesses are leveraging media platforms to promote social and climate-conscious sustainability initiatives. A well-executed sustainability campaign can easily shift the balance…
Personal care and the planet: what can b2b brands do to do better
It’s no secret that consumers have greater expectations for the environmental and ethical credentials of their purchases. In fact, over 50% of consumers are willing to reject unsustainable brands and pay more…
Adapting B2B thought leadership to the evolving digital landscape
Is Artificial Intelligence (AI) the next type of thought leader? If it speaks intelligently, writes intelligently, and looks like an intelligent being, is it intelligent? We’re not just referencing a classic science…
3D video technologies: defining a new era in B2B marketing
The B2B marketing landscape is saturated with content revolving around complex concepts and products involving a significant degree of technical detail. But audiences today aren’t just looking for brilliant products and ideas,…
Can 3D video transform customer engagement strategies?
As a form of content that is constantly evolving, video marketing is rapidly becoming a key element in B2B strategies and campaign planning across the marketing mix, and a high performing one…
How to prepare for Google Analytics 4 (and why you need to think about it now)
Google Analytics 4 (GA4) will be here sooner than you think and if you haven’t already, it’s important that you start to prepare for the transition now. Hear from Lee Noble, Head of…
B2B !MPACT: Taking B2B creative visualisation to the next level
There’s so much more that can be done to make complex – yet ultimately relatable – topics, products and processes more intriguing to our audiences. How can you describe a technical process,…
