Insights Hub

We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.

Newsvideo about careers - oliver brewood

Careers at BDB: Oliver Brewood

As part of our #CareersatBDB series, we wanted to introduce you to Oli, our Executive Director of Operations at BDB. From having an interest and passion in all things digital from a…

Newsblog about Tiktok

Do B2B brands need to be on TikTok? 5 things to think about

First things first: What is TikTok?  TikTok is a social media platform for short-form video content, somewhat reminiscent of the now-defunct Vine that you may remember from 2012. It allows users to…

Newsb2b marketing in a recession

B2B !MPACT: B2B Marketing in a Recession

What does the looming recession mean for B2B marketers? Changes within the economy at large haven’t stopped and with talks of a looming recession, businesses are needing to pivot, yet again. With…

Newscareers at bdb - nicola aldren

Careers at BDB: Nicola Aldren

As part of our #CareersatBDB series, we wanted to introduce you to Nic, one of our Senior Account Directors at BDB. After completing a degree in Zoology and a postgraduate degree in…

Newsmarketing and communications - kickstart career

How to kickstart your career at a marketing and communications agency

The early autumn period usually beckons an influx of thoughts, worry and anxiety for many school leavers and soon-to-be university graduates thinking about their futures after education. We believe that this period…

Newsdoes tiktok have a place in b2b marketing

B2B !MPACT: Does TikTok have a place in B2B marketing?

With 1 billion active monthly users worldwide and a top spot on the Google and Apple app stores since 2021, TikTok is disrupting the world of social media. But where does TikTok…

Newsimpact business strategies

Co-creating impactful business strategies: Why more heads are better than one

Whatever our clients are looking to achieve – whether that’s growing their market share, launching a new product or expanding their business into new territories – there’s one thing that they need…

Newsbeginners guide to blockchain

A Beginner’s Guide to Blockchain

In the past few years, blockchain has become one of the most talked-about technologies in the world. But what is blockchain, and how does it work? This blog will answer those questions…

Newstalent wars

B2B !MPACT: Talent wars in the post-pandemic employment market

This week on the B2B !MPACT podcast, Matt and Oli discuss the Great Resignation, a recent phenomenon of employees worldwide voluntarily quitting their jobs en masse and the fight for talent that…

News8 principles to drive b2b impact

8 Principles to drive B2B brand impact and business growth

While it is true that in their early years, businesses can do extremely well without brand-building, eventually most businesses hit an inflection point when growth slows, and the time comes to start…

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Putting the user first: why UX matters in B2B

Every customer wants to be able to find what they’re looking for quickly and easily – and B2B buyers are no different. However, 77% of B2B buyers said the last purchase they…