Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
Staying top of mind with technology
The digital world has changed the way we as B2B marketers communicate with prospects and customers. We’ve adapted our practices to measure every possible metric and meet the ever-increasing expectations of buyers…
Brand visibility in times of uncertainty
Maintaining a consistent brand equity has always been a priority for businesses, but never more so than now. For years, B2B marketing professionals have built up the value of their brand: boosting…
Royal seal of approval: BDB wins Queen’s Award for Enterprise
BDB has received a 2020 Queen’s Award for Enterprise: International Trade – the most prestigious accolade for UK businesses. Awarded on recommendation of the Prime Minister, before being approved by Her Majesty…
Adapting to survive and thrive
The pivot. A familiar term for many businesses as we navigate our way through the unprecedented waters of COVID-19. Changing tact, direction or embracing change has become, for many, crucial for staying…
Navigating the new normal
The world has changed. Regardless of your industry or geographical location, the COVID-19 pandemic has disrupted everyone in some way – forcing us to work from home and juggle both personal and…
Out of ideas? Get those creative juices flowing
“Leave it to the creatives” – something we have all heard and learned to respect in the world of marketing, especially in B2B. We accept, unflinchingly, that only a select few of…
Be prepared to fail, and fail again
Ideas generation in the marketing minefield Failure is something we all want to avoid at all costs, both from a personal and a business standpoint. But, if looked at from a different…
Is there such a thing as a bad idea?
Everyone’s heard of the phrase ‘there’s no such thing as a bad idea’. Tunnel vision, a fear of hurting feelings, laziness or a lack of objectivity – these are just a few…
Stacking the odds: what are the latest B2B Martech trends?
Martech or ‘marketing technology’ is all about taking a strategic approach to marketing that positions technology as a core driver for growth. By underpinning every stage of today’s complex buyer journey with…