Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
A changing buyer journey: multiple touchpoints in a non-linear sales funnel
Today’s B2B buyers have a myriad of touchpoints to jump between and can engage and purchase at any given juncture. This means that the traditional 4-step sales funnel is no longer viable,…
Account based marketing: zero waste communications
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker With a recent survey revealing that marketers believe they waste over one…
Align or die: 4 practical tips for sales and marketing alignment
Traditionally, the focus of marketing teams has been to generate leads for sales, which were then qualified and turned into revenue by sales representatives. However, these days buyers are digitally driven, socially…
8 factors to consider when launching a website
Launching a website is an exciting step for your business, but ensuring that it achieves everything you need it to can be a challenge. From displaying the correct information in a coherent…
How to use storytelling for sales and marketing alignment
Our world is changing at a rapid pace. New technology and trends cause regular disruption within the B2B industry, forcing brands to adapt to the demands of modern B2B buyers that crave…
4 tips on how to engage with the modern B2B buyer
Over the past few years, the B2B buying process has changed dramatically. Modern B2B buyers are becoming more aligned to a B2C journey through the consumption of tailored content and personalised experiences. This has led…
Helping out and having fun with Seashell Trust
Last week saw members of the BDB team volunteering with Seashell Trust for the annual May CADS (Children’s Able and Disabled Sports) camp – an award-winning programme helping children with complex learning…
The role of storytelling in delivering a coherent customer experience
When it comes to engaging with the modern B2B consumer, brands have their work cut out for them. People are becoming less receptive to traditional marketing tactics and their attention spans are…
Which of the 7 plot types should you choose for B2B storytelling?
Narrative storytelling can help a B2B company connect with their audience on an emotional level. But no matter what kind of story is chosen, odds are it will fall into a specific category. Seven major…
