Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
A human approach: harnessing conversational marketing in B2B
By offering businesses the opportunity to connect with their customers and prospects in a more human way, conversational marketing drives engagement and increases the likelihood of moving prospects along the sales funnel….
Five B2B influencer marketing metrics you need to measure
For B2B marketers, tracking and measuring both the ongoing progress and the results of their campaigns is key. After all, sharing the success of campaigns is crucial in justifying marketing spend to…
Securing social success: the dos and dont’s of influencer marketing
Influencer marketing has seen rapid growth in today’s digital-first world. While typically seen as a B2C marketing strategy, it can be hugely beneficial for B2B brands too – with many B2B businesses…
Influencer marketing: what does it mean for B2B?
A hybrid of both old and new marketing techniques, influencer marketing is an approach that has taken the marketing world by storm in recent years. Combining the age-old idea of celebrity endorsements…
The power of persuasion: 3 outstanding B2B influencer marketing campaigns
Although not an entirely new concept, influencer marketing has seen major growth in today’s digital-first world. Celebrity endorsements have been transformed, through social media and content marketing, into a lucrative opportunity for…
The power of influence
Influencer marketing is now a force to be reckoned with in the marketing world, having seen incredible growth in the past decade. An evolution of the old school tactic of celebrity endorsement,…
The numbers game: how should your business be measuring results?
Businesses globally are starting to realise the importance of aligning their sales and marketing teams. But how exactly can companies make sure that their alignment efforts are working? Traditionally, metrics used to…
A changing buyer journey: multiple touchpoints in a non-linear sales funnel
Today’s B2B buyers have a myriad of touchpoints to jump between and can engage and purchase at any given juncture. This means that the traditional 4-step sales funnel is no longer viable,…
Account based marketing: zero waste communications
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker With a recent survey revealing that marketers believe they waste over one…