Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
How to use storytelling for sales and marketing alignment
Our world is changing at a rapid pace. New technology and trends cause regular disruption within the B2B industry, forcing brands to adapt to the demands of modern B2B buyers that crave…
4 tips on how to engage with the modern B2B buyer
Over the past few years, the B2B buying process has changed dramatically. Modern B2B buyers are becoming more aligned to a B2C journey through the consumption of tailored content and personalised experiences. This has led…
Helping out and having fun with Seashell Trust
Last week saw members of the BDB team volunteering with Seashell Trust for the annual May CADS (Children’s Able and Disabled Sports) camp – an award-winning programme helping children with complex learning…
The role of storytelling in delivering a coherent customer experience
When it comes to engaging with the modern B2B consumer, brands have their work cut out for them. People are becoming less receptive to traditional marketing tactics and their attention spans are…
Which of the 7 plot types should you choose for B2B storytelling?
Narrative storytelling can help a B2B company connect with their audience on an emotional level. But no matter what kind of story is chosen, odds are it will fall into a specific category. Seven major…
Mastering the art of B2B storytelling
Storytelling is an effective B2B marketing tool because it can make a brand more relatable and influence buyer decision-making. We’ve created a storytelling guide to help you connect with B2B buyers that…
Getting To Know You: Meet BDB’s New Starters
Over the last few months, BDB has appointed a number of talented individuals to join its continuously growing team. From seasoned PR and marketing professionals to those at the start of their…
Why doesn’t my voice assistant understand my accent?
Ever had a conversation with a voice assistant and found it’s been unable to understand your accent? If so, you’re not alone. In the UK, for instance, people with regional dialects find…
How your B2B brand can harness the power of Alexa Flash Briefing
In the B2B marketing world, people are always looking to predict the next major trend, and the one that keeps cropping up is voice search. Voice assistant devices are becoming commonplace, and…
