Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
Mastering the art of B2B storytelling
Storytelling is an effective B2B marketing tool because it can make a brand more relatable and influence buyer decision-making. We’ve created a storytelling guide to help you connect with B2B buyers that…
Getting To Know You: Meet BDB’s New Starters
Over the last few months, BDB has appointed a number of talented individuals to join its continuously growing team. From seasoned PR and marketing professionals to those at the start of their…
Why doesn’t my voice assistant understand my accent?
Ever had a conversation with a voice assistant and found it’s been unable to understand your accent? If so, you’re not alone. In the UK, for instance, people with regional dialects find…
How your B2B brand can harness the power of Alexa Flash Briefing
In the B2B marketing world, people are always looking to predict the next major trend, and the one that keeps cropping up is voice search. Voice assistant devices are becoming commonplace, and…
Vitafoods 2019: Supporting Europe’s largest nutraceutical event
As a B2B marketing consultancy with a heritage in the world of food ingredients, health and science, BDB has been attending Vitafoods Europe for many years – supporting our growing portfolio of…
Hello, is it me you’re looking for?
As part of our mission to share marketing knowledge, we’ve created the B2B marketer’s guide to voice, focussing on how businesses can use voice search in their marketing campaigns. Voice technology has…
What types of voice search content do B2B businesses need?
When it comes to new technology, voice assistants have emerged as a growing trend in the marketing industry. It’s thought that around 1.8 billion people will be using voice assistants on a…
5 voice search optimisation techniques for your business
Embracing new technology is one of the best ways for companies to reach consumers. Voice assistant devices are among the most talked about hardware, with voice search being pegged as the next…
Food matters live 2019
Zoë Wilkins MA (Hons) DipM is an account director at Barrett Dixon Bell (BDB), a leading international B2B marketing communications consultancy. For the last 30 years BDB has been helping international businesses…
