Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
B2B !MPACT: Talent wars in the post-pandemic employment market
This week on the B2B !MPACT podcast, Matt and Oli discuss the Great Resignation, a recent phenomenon of employees worldwide voluntarily quitting their jobs en masse and the fight for talent that…
8 Principles to drive B2B brand impact and business growth
While it is true that in their early years, businesses can do extremely well without brand-building, eventually most businesses hit an inflection point when growth slows, and the time comes to start…
Pushing the boundaries with the latest digital trends
The digital world never stays still for long; being online today means you have to continually prove your worth – the landscape is more competitive than ever before. The way in which…
Putting the user first: why UX matters in B2B
Every customer wants to be able to find what they’re looking for quickly and easily – and B2B buyers are no different. However, 77% of B2B buyers said the last purchase they…
Adapt and thrive: reclaiming the power to learn in a time of crisis
Overnight, marketers and brands alike across the globe were forced to change the way they work in response to the COVID-19 pandemic. The need to adapt was instantly apparent and working remotely…
Is your marketing team agile enough?
We can probably all agree that 2020 has so far been a monumental year. The B2B marketing world is no stranger to change, but the recent COVID-19 crisis has forced companies to…
Staying top of mind with technology
The digital world has changed the way we as B2B marketers communicate with prospects and customers. We’ve adapted our practices to measure every possible metric and meet the ever-increasing expectations of buyers…
Brand visibility in times of uncertainty
Maintaining a consistent brand equity has always been a priority for businesses, but never more so than now. For years, B2B marketing professionals have built up the value of their brand: boosting…
Royal seal of approval: BDB wins Queen’s Award for Enterprise
BDB has received a 2020 Queen’s Award for Enterprise: International Trade – the most prestigious accolade for UK businesses. Awarded on recommendation of the Prime Minister, before being approved by Her Majesty…
