Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
Careers at BDB: Nicola Aldren
As part of our #CareersatBDB series, we wanted to introduce you to Nic, one of our Senior Account Directors at BDB. After completing a degree in Zoology and a postgraduate degree in…
How to kickstart your career at a marketing and communications agency
The early autumn period usually beckons an influx of thoughts, worry and anxiety for many school leavers and soon-to-be university graduates thinking about their futures after education. We believe that this period…
B2B !MPACT: Does TikTok have a place in B2B marketing?
With 1 billion active monthly users worldwide and a top spot on the Google and Apple app stores since 2021, TikTok is disrupting the world of social media. But where does TikTok…
Co-creating impactful business strategies: Why more heads are better than one
Whatever our clients are looking to achieve – whether that’s growing their market share, launching a new product or expanding their business into new territories – there’s one thing that they need…
The Great Re-engagement: how to put people back at the heart of your business
The struggle to attract and retain talent has been keenly felt in the B2B marketplace over the last couple of years. In the wake of the ‘Great Resignation’ business leaders are faced…
A Beginner’s Guide to Blockchain
In the past few years, blockchain has become one of the most talked-about technologies in the world. But what is blockchain, and how does it work? This blog will answer those questions…
B2B !MPACT: Talent wars in the post-pandemic employment market
This week on the B2B !MPACT podcast, Matt and Oli discuss the Great Resignation, a recent phenomenon of employees worldwide voluntarily quitting their jobs en masse and the fight for talent that…
8 Principles to drive B2B brand impact and business growth
While it is true that in their early years, businesses can do extremely well without brand-building, eventually most businesses hit an inflection point when growth slows, and the time comes to start…
Alignment
Imagine a world where marketing and sales teams work together seamlessly as one, joyfully reaping the rewards of a successful, cohesive process. It’s not so easy, is it?
