Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
Royal seal of approval: BDB wins Queen’s Award for Enterprise
BDB has received a 2020 Queen’s Award for Enterprise: International Trade – the most prestigious accolade for UK businesses. Awarded on recommendation of the Prime Minister, before being approved by Her Majesty…
Adapting to survive and thrive
The pivot. A familiar term for many businesses as we navigate our way through the unprecedented waters of COVID-19. Changing tact, direction or embracing change has become, for many, crucial for staying…
Navigating the new normal
The world has changed. Regardless of your industry or geographical location, the COVID-19 pandemic has disrupted everyone in some way – forcing us to work from home and juggle both personal and…
Out of ideas? Get those creative juices flowing
“Leave it to the creatives” – something we have all heard and learned to respect in the world of marketing, especially in B2B. We accept, unflinchingly, that only a select few of…
Be prepared to fail, and fail again
Ideas generation in the marketing minefield Failure is something we all want to avoid at all costs, both from a personal and a business standpoint. But, if looked at from a different…
Is there such a thing as a bad idea?
Everyone’s heard of the phrase ‘there’s no such thing as a bad idea’. Tunnel vision, a fear of hurting feelings, laziness or a lack of objectivity – these are just a few…
Stacking the odds: what are the latest B2B Martech trends?
Martech or ‘marketing technology’ is all about taking a strategic approach to marketing that positions technology as a core driver for growth. By underpinning every stage of today’s complex buyer journey with…
3 Martech myths debunked
It’s difficult to ignore Martech in today’s technology-driven marketing landscape, but that hasn’t stopped many marketers from burying their heads in the sand for fear of the new and unknown. And with…
Martech made simple: create the ultimate stack
While often misunderstood as rather mysterious and complicated, Martech is in reality just a simple marriage of marketing and technology. And most B2B marketers are already employing it to a certain extent,…