Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
Creating experiential exhibitions for the modern world
Exhibitions have been a long-standing fixture in the B2B world, but is there still a place for them in the modern world? As the next generation of B2B buyers comes to the…
Making conversation count
Conversation makes the world go round, and when utilised within a marketing strategy helps drive sales without really ‘selling’. It allows businesses and their customers to interact on a personal level, strengthening…
Chatbots: what’s the hype?
Fast, efficient, a time saver: just some of the ways businesses are talking about chatbots. As part of a communications strategy, these tools can be indispensable for customer relations. But it’s not…
All talk? Three B2B conversational marketing metrics worth tracking
With all B2B marketing campaigns, tracking and measuring the results is crucial – not only to determine ROI and justify budgets, but also to shape future campaigns. This is the same with…
A human approach: harnessing conversational marketing in B2B
By offering businesses the opportunity to connect with their customers and prospects in a more human way, conversational marketing drives engagement and increases the likelihood of moving prospects along the sales funnel….
Five B2B influencer marketing metrics you need to measure
For B2B marketers, tracking and measuring both the ongoing progress and the results of their campaigns is key. After all, sharing the success of campaigns is crucial in justifying marketing spend to…
Securing social success: the dos and dont’s of influencer marketing
Influencer marketing has seen rapid growth in today’s digital-first world. While typically seen as a B2C marketing strategy, it can be hugely beneficial for B2B brands too – with many B2B businesses…
Influencer marketing: what does it mean for B2B?
A hybrid of both old and new marketing techniques, influencer marketing is an approach that has taken the marketing world by storm in recent years. Combining the age-old idea of celebrity endorsements…
The power of persuasion: 3 outstanding B2B influencer marketing campaigns
Although not an entirely new concept, influencer marketing has seen major growth in today’s digital-first world. Celebrity endorsements have been transformed, through social media and content marketing, into a lucrative opportunity for…