Pharma CDMO marketers are aligned on what matters but we have learned that the reality doesn’t always match the ambition.
As part of the B2B Marketing Benchmark for Pharma, we spoke to CDMO marketers to explore their biggest challenges and priorities. What we found was a significant disconnect: while most agree on the value of segmentation, creativity and brand differentiation, few are turning that intent into meaningful action.
This infographic brings together the insights shaping pharma CDMO marketing today — from gaps in creativity and underused audience data to evolving channel strategies and shifting investment priorities.
Whether you’re refining your positioning or rethinking where to focus, the data below offers a clear view of where CDMO brands stand and where there’s room to build bolder, more distinctive strategies.
Click the image to download the infographic:
About BDB
We are an integrated, consultative B2B marketing agency that turns complex science into clear, compelling campaigns with global impact.
Want to achieve more with your B2B marketing? Let’s talk!