Insights Hub

We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.

Reports

The B2B Marketing Benchmark 2024 – Food & Nutrition

How are Food & Nutrition B2B enterprises spending their marketing funds? What are their necessities, nice-to-haves and luxuries? And what level of confidence do they hold for the upcoming year? Here, we explore the budgeting and forecasting behaviours most prominent among B2B marketers in F&N.

B2B Pulse

An update on the Cookieless future

Transcript “Hi, my name is Oliver Brewood, Executive Director at BDB, and in this video, I’m going to talk about Google’s plans to U-turn on the cookieless future and what that means…

Insight

AI in food innovation: Strategic insights for B2B marketers 

The food and nutrition industry is experiencing a seismic shift, largely due to advancements in artificial intelligence (AI). At the recent Institute of Food Technologists (IFT) FIRST 2024 Expo in Chicago, industry…

Insight

B2B marketing trends: 4 insights to elevate your Food & Nutrition communication strategies

In the fast-paced Food and Nutrition (F&N) industry, B2B brands need to keep up with consumers ever-evolving trends while driving growth, embracing sustainability and protecting profitability. It’s a delicate balancing act, one…

Insight

Driving B2B marketing effectiveness: Strategic insights from DMWF 2024

The Digital Marketing World Forum (DMWF) Global 2024, held in London on June 24-25, once again proved to be the crucible of cutting-edge marketing innovation. This year’s event, entitled ‘Exploring the Future…

News

Food and nutrition brand strategy in an age of mergers: Why mindset is everything

The food industry has experienced a surge of Mergers and Acquisitions (M&A) over the last two years, reshaping competition while also providing fresh opportunities for growth and innovation. From the DSM and…

Insight

Serve a demographic, fill a whitespace: Vitafoods Europe 2024 demonstrated women’s health is the new vanguard of opportunity

Across the show floor and in session halls, the need to better serve women at every life stage was the hot topic on everyone’s lips. It’s safe to say that women’s health…

News

A baseline, not a trend: A new role for sustainability emerges at Vitafoods Europe 2024

As in previous years, Vitafoods Europe 2024 was a testament to the dynamism of the nutraceutical industry. This year’s maze of stands demonstrated that adventurous consumers are increasingly seeking novelty and innovation…

Insight

Day 1 of Vitafoods Europe 2024 revealed how B2B innovation and B2C consumer education will shape nutraceuticals

Vitafoods Europe 2024 once again solidified its position as the premier gathering for nutraceutical experts, showcasing the industry’s rapid response to evolving consumer demands. This year’s edition highlighted consumer adventurousness and a…

Insight

InCosmetics Global 2024 through the BDB lens: Key Insights for B2B Marketers  

InCosmetics Global – the beating pulse of the beauty and personal care industry, is widely recognised as the main global stage to share insights, build connections, and inspire the occasional spark that…

News

Trade media: Top tips for successful food & nutrition ingredients PR  

The B2B food and nutrition trade media has the potential to aid brands to stand out by helping them foster relationships in the industry, become a thought leader in the space and…