Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
The B2B Marketing Benchmark 2024 – Food & Nutrition
How are Food & Nutrition B2B enterprises spending their marketing funds? What are their necessities, nice-to-haves and luxuries? And what level of confidence do they hold for the upcoming year? Here, we explore the budgeting and forecasting behaviours most prominent among B2B marketers in F&N.
Beyond the bench: standing out in pharma CDMO marketing
Pharma CDMO marketers are aligned on what matters but we have learned that the reality doesn’t always match the ambition. As part of the B2B Marketing Benchmark for Pharma, we spoke to…
Back to basics: Building a more strategic approach to B2B organic content on LinkedIn
Organic LinkedIn content still holds value — but only when it’s done with purpose. Plenty of B2B brands post regularly but their content doesn’t always connect. It might open too slowly, try…
From lifespan to healthspan: what today’s longevity movement means for B2B F&N marketing
Healthy ageing is changing — and fast. Where conversations about longevity once focused on living longer, consumers are now prioritising living better. Sleep, mobility, energy, mental clarity — these are the real…
Industry Voices: Why brand and experience are back on the B2B F&N agenda
As the B2B Food & Nutrition sector continues to evolve, so does the role of marketing. In an increasingly competitive world, brand-building, impactful in-person experiences and genuine audience connection are reclaiming their…
Practical approaches to balancing brand health with commercial targets
The evidence is clear: companies that invest in brand building alongside short-term commercial efforts are better equipped for both immediate performance and sustained competitive advantage. But understanding the importance of brand health…
From commodity to category leader: why brand health matters in B2B food and nutrition marketing
“We need more leads this quarter.” “We should focus on pipeline opportunities that will close now.” “Brand building? That’s something we’ll get to next year when we have more leverage.” Sound familiar?…
Value on investment
For decades, marketers in the B2B Food & Nutrition (F&N) sector have focused on quantifiable, tangible returns: lead generation figures, conversion rates and direct revenue attribution. While these metrics remain important, they…
Colour, creativity and connection: what made brands shine at the European Coatings Show
The European Coatings Show (ECS) in Nuremberg was a riot of colour and chemistry, with formulators, additive suppliers and pigment specialists gathering from across the globe. Walking through eight packed exhibition halls,…
Power of the human touch: 5 strategies to future-proof your content in the age of AI
AI is reshaping marketing faster than any technology that came before it. Semrush’s Spotlight 2024 brought together over 60 digital marketing leaders to discuss the future of the industry. A clear takeaway:…
Lived experience vs. lip service: Mastering authentic employer branding for your business
In today’s talent market, an authentic employer brand is not about catchy slogans or glossy visuals – it’s about establishing a workplace where transparency, trust and shared values are woven into everyday…
