Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
The B2B Marketing Benchmark 2024 – Food & Nutrition
How are Food & Nutrition B2B enterprises spending their marketing funds? What are their necessities, nice-to-haves and luxuries? And what level of confidence do they hold for the upcoming year? Here, we explore the budgeting and forecasting behaviours most prominent among B2B marketers in F&N.
An update on the Cookieless future
Transcript “Hi, my name is Oliver Brewood, Executive Director at BDB, and in this video, I’m going to talk about Google’s plans to U-turn on the cookieless future and what that means…
AI in food innovation: Strategic insights for B2B marketers
The food and nutrition industry is experiencing a seismic shift, largely due to advancements in artificial intelligence (AI). At the recent Institute of Food Technologists (IFT) FIRST 2024 Expo in Chicago, industry…
B2B marketing trends: 4 insights to elevate your Food & Nutrition communication strategies
In the fast-paced Food and Nutrition (F&N) industry, B2B brands need to keep up with consumers ever-evolving trends while driving growth, embracing sustainability and protecting profitability. It’s a delicate balancing act, one…
Driving B2B marketing effectiveness: Strategic insights from DMWF 2024
The Digital Marketing World Forum (DMWF) Global 2024, held in London on June 24-25, once again proved to be the crucible of cutting-edge marketing innovation. This year’s event, entitled ‘Exploring the Future…
Food and nutrition brand strategy in an age of mergers: Why mindset is everything
The food industry has experienced a surge of Mergers and Acquisitions (M&A) over the last two years, reshaping competition while also providing fresh opportunities for growth and innovation. From the DSM and…
Serve a demographic, fill a whitespace: Vitafoods Europe 2024 demonstrated women’s health is the new vanguard of opportunity
Across the show floor and in session halls, the need to better serve women at every life stage was the hot topic on everyone’s lips. It’s safe to say that women’s health…
A baseline, not a trend: A new role for sustainability emerges at Vitafoods Europe 2024
As in previous years, Vitafoods Europe 2024 was a testament to the dynamism of the nutraceutical industry. This year’s maze of stands demonstrated that adventurous consumers are increasingly seeking novelty and innovation…
Day 1 of Vitafoods Europe 2024 revealed how B2B innovation and B2C consumer education will shape nutraceuticals
Vitafoods Europe 2024 once again solidified its position as the premier gathering for nutraceutical experts, showcasing the industry’s rapid response to evolving consumer demands. This year’s edition highlighted consumer adventurousness and a…
