Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
Tech, trust, and turmoil: What’s top of mind for pharma marketeers in 2024?
‘Optimistic uncertainty’; this was the sentiment underlying the presentations and panel discussions at this year’s PRWeek PharmaComms Conference. In a brave new post-pandemic world, the global public have never been more knowledgeable…
JEC World 2024 round-up: Stepping into a universe of endless opportunities
JEC World – the epicentre of innovation and ingenuity in the B2B composites world. From automotive breakthroughs to aerospace marvels, it’s the place where the future of materials – quite literally in…
Leveraging AI & technology for B2B marketing success: Insights from Martechopia 2024
It’s no secret that artificial intelligence (AI) has taken the spotlight in the marketing and tech world, especially following its exponential growth since early 2023. At this year’s Martechopia, the leading conference…
The Power of Collaboration: Converting Leads with Better Marketing and Sales alignment in B2B
In today’s rapidly evolving B2B marketing landscape, the alignment of marketing and sales teams has emerged as a critical factor for business success. The traditional barriers that once separated these two functions…
Lights, camera, action: how video content will boost your B2B marketing game in 2024
Video has always been a sure-fire to grab our attention as consumers, and in 2024, it’s becoming even more of a top priority for B2B companies, too. According to the latest research…
2024 trends digest: 5 insights for success in the global food and beverage industry
Want to make a meaningful impact in the food and beverage industry? Then you need to do more than adapt – you need to innovate. Thriving in this dynamic sector means grasping…
Thriving in the age of AI in B2B marketing: what are human marketers around the world doing?
In a world increasingly dominated by artificial intelligence (AI), our unique human influence becomes our greatest asset in B2B marketing. Yet, letting our human touch thrive alongside these machines is not as…
Our Three-Step Approach to PR Campaign Reporting
In today’s competitive business landscape, mastering the art of PR is paramount to craft a distinct presence and authoritative profile. By showcasing expertise, securing share of voice and managing corporate reputation, PR…
Leading the way: Delivering an impactful B2B lead gen campaign
For a marketing team, providing good quality leads for the business development function is, arguably, one of the most powerful ways to win the commercial team’s trust and buy in. Conversely, generating…
