Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
BDB secures 5th place in Prolific North’s Top 50 PR Agencies for the second year running
We are proud to announce that for the second year in a row BDB have been placed in the top 5 of the Prolific North’s Top 50 PR Agencies. The ranking is…
CPhI 2018: Find out what we got up to
It’s that time of the year again! It’s tradeshow season and we have just returned from another successful week at pharmaceutical event, CPhI Worldwide. The show was based in Madrid and saw…
Meet us at Fleet Live 2018
We’re attending the Fleet Live exhibition in Birmingham this week. With our clients in the sector including Esso Card™ and MWheels, we’re looking forward to getting some inspiration for future campaigns by…
Key insights from Campaign Underground: Focal Recall event, Camden
Ask most people in your office, and they won’t remember what they had for dinner last night, let alone the last advert they saw. In all the noise of the digital world…
Why choose a b2b marketing agency?
I was recently asked to describe what benefits a B2B company could gain from having a marketing agency, rather than relying solely on a team of in-house marketers or network of freelancers….
Seizing the opportunity: What can come of the single-use plastics ban?
The UN wants to eliminate single-use plastic by 2022[1] and more than 60 countries have already taken steps to eradicate single-use plastics from packaging. One of the countries following suit is India,…
Breaking out of the marketing bubble
The findings from the recent Trinity Mirror report on ‘why we shouldn’t trust our gut instincts’, make for enlightening reading. From life experiences and education, to motivations, values and cultural outlook, the…
The continued rise of ‘live’: why B2B businesses shouldn’t miss out
A whopping 87% of us [1] look at a second device while watching TV. That’s because texting, tweeting and scrolling while we talk, eat, and even prepare to sleep has become the…
Top tips for b2b PR campaign planning success
Creating a comprehensive plan is key to any effective Public Relations (PR) campaign. Whether it’s the launch of a new product or increasing brand awareness, developing a strategy and setting clear objectives…