Insights Hub

We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.

News

BDB boosts team with senior client services hire

Marketing communications consultancy, BDB, has further expanded its team with the reappointment of Nicola Aldren as account director. With a background in international B2B marketing communications, brand development and PR, this latest…

News

BDB launches BDB Sustain to provide clients with future-first marketing

In a pioneering move, BDB now offers a consultation service that supports its b2b clients across multiple industries in identifying and maximising opportunities around their sustainability and circular economy initiatives. BDB Sustain…

Insight

Leading the digital revolution

It’s no secret that the digital marketing world is moving at a remarkable pace. The question is, how do we stay up-to-date in such a crowded landscape? To keep you on the…

Insight

Let’s talk digital: video and AI

Digital marketing is a fast-paced discipline, with social media platforms like LinkedIn, Facebook and Twitter continually updating their user settings, requiring constant attention. Not to mention the fickle ways of Google, regularly…

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TRUE OR FALSE?

Ever the ethereal beast in the minds of most marketers, brand is relentlessly talked about, debated and analysed the world over. But with more commentary, ‘rules’ and ‘experts’ out there than you’ve…

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BDB follows in footsteps of Virgin and Netflix

BDB has announced a radical new move with regards to its workplace culture. Employees can now enjoy unlimited holidays, as well as uncapped remote working and flexible hours The initiative follows the…

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Brand strategy: Building a sustainable brand in the packaging industry

Last week, we were lucky enough to join some of the world’s most well-known brands, including retailers and suppliers, at the UK’s leading packaging event in Birmingham, Packaging Innovations. The occasion offered…

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The art of campaign brainstorming

“‘Brainstorm’ means using the brain to storm a creative problem and do so in commando fashion, with each stormer attacking the same objective.” Alex Faickney Osborn’s original definition in his book, Your…

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Storytelling in B2B

People are natural-born storytellers, and have been for years. From drawings on cave walls, to The Iliad, to Harry Potter – stories have been a part of life since the beginning of…

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3 things I have learnt as a digital apprentice at BDB

2018 marks the end of my apprenticeship at BDB and what a journey it’s been! With an exciting career ahead of me as a digital executive, I’m ready for more. In between…

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Four trends shaping B2B marketing in 2018

2018 is set to be an exciting year for B2B marketing. With the industry projected to grow at an annual rate of 12.9% over the next 12 months, the sector is showing…