Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
Breaking out of the marketing bubble
The findings from the recent Trinity Mirror report on ‘why we shouldn’t trust our gut instincts’, make for enlightening reading. From life experiences and education, to motivations, values and cultural outlook, the…
The continued rise of ‘live’: why B2B businesses shouldn’t miss out
A whopping 87% of us [1] look at a second device while watching TV. That’s because texting, tweeting and scrolling while we talk, eat, and even prepare to sleep has become the…
Top tips for b2b PR campaign planning success
Creating a comprehensive plan is key to any effective Public Relations (PR) campaign. Whether it’s the launch of a new product or increasing brand awareness, developing a strategy and setting clear objectives…
B2B media relations: five top tips for getting noticed
Used effectively, media relations can establish credibility and raise brand awareness – ultimately helping to build a positive reputation externally. Media relations can also be key to staying one step ahead of…
Nutrition: What are the key trends dominating the industry?
Every year, new trends emerge within the nutrition industry, and it’s up to food, beverage and dietary supplement manufacturers to adapt if they want to stay ahead of the curve. So, in…
Giving a little back with Seashell Trust
BDB has participated in several volunteering days with Seashell Trust over Easter – helping children with complex learning and communication disabilities take part in sporting activities. During the Easter school holiday, the…
Ten years in the running: the Manchester 10K
BDB will once again be running the Great Manchester Run on Sunday 20th May – to raise money for its chosen charity, Seashell Trust, helping to support young people with complex and severe learning difficulties. …
BDB boosts team with senior client services hire
Marketing communications consultancy, BDB, has further expanded its team with the reappointment of Nicola Aldren as account director. With a background in international B2B marketing communications, brand development and PR, this latest…
BDB launches BDB Sustain to provide clients with future-first marketing
In a pioneering move, BDB now offers a consultation service that supports its b2b clients across multiple industries in identifying and maximising opportunities around their sustainability and circular economy initiatives. BDB Sustain…