Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
Pitch perfect: 3 ways PR adds extra value to your integrated B2B campaign
Have you heard of the ‘rule of 7’? It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. The story…
Lights, camera, action: how video content will boost your B2B marketing game in 2024
Video has always been a sure-fire to grab our attention as consumers, and in 2024, it’s becoming even more of a top priority for B2B companies, too. According to the latest research…
Leveraging hybrid events to boost B2B marketing success
Multiple trend reports highlight that B2B sales will become increasingly hybrid combining online and offline interactions to meet changing customer behaviours and preferences. It’s no surprise that events look set to follow…
What AI means for creativity
Change isn’t made alone In a world where creative boundaries are constantly being torn down, it’s our responsibility to embrace new tools and ways of working without losing sight of what makes…
Unpacking fie 2023: our 4 highlights as an exhibitor
Thought about attending – or even exhibiting at – Food ingredients Europe (FiE) as a marketer in the food & beverage realm? Here’s why you should… FiE has long been an important…
2024 trends digest: 5 insights for success in the global food and beverage industry
Want to make a meaningful impact in the food and beverage industry? Then you need to do more than adapt – you need to innovate. Thriving in this dynamic sector means grasping…
Thriving in the age of AI in B2B marketing: what are human marketers around the world doing?
In a world increasingly dominated by artificial intelligence (AI), our unique human influence becomes our greatest asset in B2B marketing. Yet, letting our human touch thrive alongside these machines is not as…
Our Three-Step Approach to PR Campaign Reporting
In today’s competitive business landscape, mastering the art of PR is paramount to craft a distinct presence and authoritative profile. By showcasing expertise, securing share of voice and managing corporate reputation, PR…
Leading the way: Delivering an impactful B2B lead gen campaign
For a marketing team, providing good quality leads for the business development function is, arguably, one of the most powerful ways to win the commercial team’s trust and buy in. Conversely, generating…
