Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
BDB’s top trend takeaways from Vitafoods 2023
Vitafoods Europe 2023 is over for another year – and what a show it was! The world’s leading nutraceutical trade event never fails to impress, showcasing the latest advancements, products, and trends…
Impeccable sustainability marketing, our take on three successful campaigns
As sustainability moves up the agenda for many B2B organisations, more businesses are leveraging media platforms to promote social and climate-conscious sustainability initiatives. A well-executed sustainability campaign can easily shift the balance…
Personal care and the planet: what can b2b brands do to do better
It’s no secret that consumers have greater expectations for the environmental and ethical credentials of their purchases. In fact, over 50% of consumers are willing to reject unsustainable brands and pay more…
CREATOR, CURATOR OR CHAMPION OF IDEAS: WHAT MAKES A THOUGHT LEADER?
Thought leaders. B2B marketers are obsessed with them. Some business leaders want to be them. Customers want to know them. But who – or what – are they? Thought leadership is a…
Adapting B2B thought leadership to the evolving digital landscape
Is Artificial Intelligence (AI) the next type of thought leader? If it speaks intelligently, writes intelligently, and looks like an intelligent being, is it intelligent? We’re not just referencing a classic science…
Awareness to action: Examining the role of thought leadership in the B2B buyer journey
As we head into 2023 facing yet more economic uncertainty, the brands who are delivering value and demonstrating impact are the ones who will capture the hearts, minds (and budgets) of their…
Is thought leadership content and PR a winning combination?
Imagine if you could share your industry expertise and subject know-how in an authentic and genuine way that truly creates value, builds knowledge and positions you as an expert in your field….
3D video technologies: defining a new era in B2B marketing
The B2B marketing landscape is saturated with content revolving around complex concepts and products involving a significant degree of technical detail. But audiences today aren’t just looking for brilliant products and ideas,…
Can 3D video transform customer engagement strategies?
As a form of content that is constantly evolving, video marketing is rapidly becoming a key element in B2B strategies and campaign planning across the marketing mix, and a high performing one…
