Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
What AI means for creativity
Change isn’t made alone In a world where creative boundaries are constantly being torn down, it’s our responsibility to embrace new tools and ways of working without losing sight of what makes…
Unpacking fie 2023: our 4 highlights as an exhibitor
Thought about attending – or even exhibiting at – Food ingredients Europe (FiE) as a marketer in the food & beverage realm? Here’s why you should… FiE has long been an important…
2024 trends digest: 5 insights for success in the global food and beverage industry
Want to make a meaningful impact in the food and beverage industry? Then you need to do more than adapt – you need to innovate. Thriving in this dynamic sector means grasping…
Thriving in the age of AI in B2B marketing: what are human marketers around the world doing?
In a world increasingly dominated by artificial intelligence (AI), our unique human influence becomes our greatest asset in B2B marketing. Yet, letting our human touch thrive alongside these machines is not as…
Our Three-Step Approach to PR Campaign Reporting
In today’s competitive business landscape, mastering the art of PR is paramount to craft a distinct presence and authoritative profile. By showcasing expertise, securing share of voice and managing corporate reputation, PR…
Leading the way: Delivering an impactful B2B lead gen campaign
For a marketing team, providing good quality leads for the business development function is, arguably, one of the most powerful ways to win the commercial team’s trust and buy in. Conversely, generating…
3 TRUTHS BEHIND MORE INFORMED, QUICKER DECISION-MAKING IN B2B MARKETING
If you’re a marketer in the B2B world, you’ve likely faced an increased incidence of market disruptions, heightened competition and arduous customer demands, not to mention rising pressures to keep your campaigns…
BDB at IFT: Our 4 essential takeaways from the show floor
By Dr. Catherine Butcher, Executive Director – Integrated Services B2B trade events with an overt focus on scientific discovery and knowledge sharing have always presented me with a dilemma. On the one…
BDB’s top trend takeaways from Vitafoods 2023
Vitafoods Europe 2023 is over for another year – and what a show it was! The world’s leading nutraceutical trade event never fails to impress, showcasing the latest advancements, products, and trends…
Impeccable sustainability marketing, our take on three successful campaigns
As sustainability moves up the agenda for many B2B organisations, more businesses are leveraging media platforms to promote social and climate-conscious sustainability initiatives. A well-executed sustainability campaign can easily shift the balance…
