Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
TRUE OR FALSE?
Ever the ethereal beast in the minds of most marketers, brand is relentlessly talked about, debated and analysed the world over. But with more commentary, ‘rules’ and ‘experts’ out there than you’ve…
BDB follows in footsteps of Virgin and Netflix
BDB has announced a radical new move with regards to its workplace culture. Employees can now enjoy unlimited holidays, as well as uncapped remote working and flexible hours The initiative follows the…
Brand strategy: Building a sustainable brand in the packaging industry
Last week, we were lucky enough to join some of the world’s most well-known brands, including retailers and suppliers, at the UK’s leading packaging event in Birmingham, Packaging Innovations. The occasion offered…
The art of campaign brainstorming
“‘Brainstorm’ means using the brain to storm a creative problem and do so in commando fashion, with each stormer attacking the same objective.” Alex Faickney Osborn’s original definition in his book, Your…
Storytelling in B2B
People are natural-born storytellers, and have been for years. From drawings on cave walls, to The Iliad, to Harry Potter – stories have been a part of life since the beginning of…
3 things I have learnt as a digital apprentice at BDB
2018 marks the end of my apprenticeship at BDB and what a journey it’s been! With an exciting career ahead of me as a digital executive, I’m ready for more. In between…
Four trends shaping B2B marketing in 2018
2018 is set to be an exciting year for B2B marketing. With the industry projected to grow at an annual rate of 12.9% over the next 12 months, the sector is showing…
GDPR Q&A: Everything you need to know
The new General Data Protection Act (GDPR) that is coming into force on 25 May 2018 has raised plenty of questions. With the legislation looming over the marketing industry, many companies are…
Baby boomers vs. the digital age – why going digital doesn’t mean leaving them behind
Why should brands and marketers care about a boring, aging population made up of traditional technophobes, particularly in their digital communications? Following a recent discussion at Food Matters Live, I explain why…