Insights Hub

We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.

Insight

GDPR Q&A: Everything you need to know

The new General Data Protection Act (GDPR) that is coming into force on 25 May 2018 has raised plenty of questions. With the legislation looming over the marketing industry, many companies are…

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Baby boomers vs. the digital age – why going digital doesn’t mean leaving them behind

Why should brands and marketers care about a boring, aging population made up of traditional technophobes, particularly in their digital communications? Following a recent discussion at Food Matters Live, I explain why…

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Three key takeaways from FiE 2017

Every two years, over 20,000 professionals from across the global food and beverage industry gather at Food Ingredients Europe (FiE) to discover the latest innovative products and services available to the market….

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Three reasons why data is king in b2b marketing

“It is a capital mistake to theorise before one has data” – Sherlock Holmes, A Study in Scarlett, Sir. Arthur Conan Doyle Why is data so important in b2b marketing? To put…

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Twitter ups its game and character limit

It’s one of the biggest updates to Twitter since it began in 2006. A new 280-character limit has been introduced to all users. Here, we discuss why the character limit is changing…

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BDB to attend Food Matters Live 2017

In just over a week, BDB will head down to London’s ExCel for this year’s Food Matters Live exhibition. The event provides a platform for professionals from across the food and drink…

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Digital marketing apprentice: my first week at BDB

What a week! After participating in the ever so intense boot camp at the Juice Academy, I was fortunate enough to be chosen to work for BDB as a digital marketing apprentice….

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Pharma in Frankfurt: BDB at CPhI 2017

CPhI, well-known as ‘the place to be’ in the pharmaceutical industry, was held in Frankfurt this year, and never one to miss a trip – team BDB was on the case. The…

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B2B gets personal

Have you ever got the feeling you’re being followed? Well, you may want to get used to the term ‘personalisation’; an approach that tracks your habits online and provides appropriate content directed…

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Why conventional won’t cut it any more

The highlight of B2B Marketing’s Ignite conference, for me, was the end of the day. Not because I was desperate to get back to the delights of the London Underground and a…

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Presenting the power of colour in my first month at BDB

As an intercultural business psychology student from Dortmund, Germany, I was given the opportunity to take a few months away from studying to seek work experience and develop my skills. After looking…