Insights Hub
We aim to equip you to confidently navigate the ever-evolving B2B marketing landscape. Search below or browse the raft of bespoke B2B content housed in our Insights Hub, and stay tuned for regular updates.
3 things I have learnt as a digital apprentice at BDB
2018 marks the end of my apprenticeship at BDB and what a journey it’s been! With an exciting career ahead of me as a digital executive, I’m ready for more. In between…
Four trends shaping B2B marketing in 2018
2018 is set to be an exciting year for B2B marketing. With the industry projected to grow at an annual rate of 12.9% over the next 12 months, the sector is showing…
GDPR Q&A: Everything you need to know
The new General Data Protection Act (GDPR) that is coming into force on 25 May 2018 has raised plenty of questions. With the legislation looming over the marketing industry, many companies are…
Baby boomers vs. the digital age – why going digital doesn’t mean leaving them behind
Why should brands and marketers care about a boring, aging population made up of traditional technophobes, particularly in their digital communications? Following a recent discussion at Food Matters Live, I explain why…
Three key takeaways from FiE 2017
Every two years, over 20,000 professionals from across the global food and beverage industry gather at Food Ingredients Europe (FiE) to discover the latest innovative products and services available to the market….
Three reasons why data is king in b2b marketing
“It is a capital mistake to theorise before one has data” – Sherlock Holmes, A Study in Scarlett, Sir. Arthur Conan Doyle Why is data so important in b2b marketing? To put…
Twitter ups its game and character limit
It’s one of the biggest updates to Twitter since it began in 2006. A new 280-character limit has been introduced to all users. Here, we discuss why the character limit is changing…
BDB to attend Food Matters Live 2017
In just over a week, BDB will head down to London’s ExCel for this year’s Food Matters Live exhibition. The event provides a platform for professionals from across the food and drink…
Digital marketing apprentice: my first week at BDB
What a week! After participating in the ever so intense boot camp at the Juice Academy, I was fortunate enough to be chosen to work for BDB as a digital marketing apprentice….